Half the Sky Movement Launches New Facebook Game
As part of a multimedia effort based on Nicholas Kristof and Sheryl WuDunn's best-selling book Half the Sky, the Half the Sky Movement launched a Facebook game today to turn millions of Facebook players' gameplay into real-world activism and micro-donations.
The game follows a young Indian woman named Radhika as she completes a series of quests to create opportunities for the many women she encounters across her travels. Each quest directly relates to real-world challenges women and girls face around the globe and corresponds with the work of seven NGO organizations: The Fistula Foundation, GEMS, Heifer International, ONE, Room to Read, United Nations Foundation, and World Vision.
The game is produced in partnership with Games for Change, a nonprofit that catalyzes social impact through digital games. As gamers complete specific quests inside the Half the Sky game, $500,000 donated by sponsors will be unlocked and distributed to charitable causes.
Kristof and WuDunn are Pulitzer Prize-winning journalists and human rights advocates. Their co-authored book Half the Sky inspired a PBS documentary series by the same name.
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