Anastasia Goodstein

Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twenty-somethings. She has worked in media for the past 15+ years, having helped launch youth oriented web and television properties for brands like Oxygen, AOL and Current TV, and is currently Director of Digital Programs for the Inspire USA Foundation.

Goodstein authored the acclaimed book about teens and technology called Totally Wired: What Teens and Tweens are Really Doing Online , the first inside guide to explore what teens are doing on the Internet and with technology. Highly tuned into the pulse of this group, she gets to the bottom of how teens use technology as well as the benefits and drawbacks of this use.

As the founder of Ypulse, an independent blog for teen/youth media and marketing professionals providing news, commentary, and resources on commercial teen media, she reached a highly influential audience of agency, brand, and media executives as well as social marketers trying to connect with youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes, and Fast Company.

Among her range of experience in producing and packaging online print content for teens as well as a broader audience, she worked at Netscape Communications where she led the creation of feature programming including seasonal and holiday packages, and later ran the TV and movies channels for all of AOL's Web Properties. Goodstein went on to help launch KeepMedia, a paid content service founded by Louis Borders, and was Director of Online Community for Current TV, an independent media company led by former Vice President Al Gore and entrepreneur Joel Hyatt.

Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University, where she earned an MSJ in 1999.