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Anat Baron

Tech Entrepreneur, Brand Builder & Former Head of Mike’s Hard Lemonade
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Biography

Anat Baron’s energizing presence and impressive track record as an entrepreneur, filmmaker and force behind Mike’s Hard Lemonade sets her apart in the speaking world. A passionate problem solver and voracious trendwatcher, Baron shares expertise gained in a wide range of industries to help your organization reset thinking, embrace change and overcome obstacles. Through engaging and often humorous storytelling, Baron brings her thought-provoking insights to a breadth of topics: building brands, getting attention, the new empowered consumer, the experience economy, disruption and more. Known for getting excited about client businesses and reinvigorating their brands, she creates presentations that mirror your objectives, take on your organization’s challenges, and leave audiences informed and inspired.

Currently the CEO of Stashwall, Inc., an early-stage technology startup, Anat Baron is best known as the marketing wunderkind behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200 million juggernaut—establishing a new product category in the ultra-competitive alcoholic beverage industry. Baron’s eclectic and highly successful career has included working with well-known hotel brands including Four Seasons, Holiday Inn and Radisson and as a Hollywood executive and producer. After leaving Mike’s, she combined her entertainment and business know-how to write, produce, and direct Beer Wars, an award-winning documentary that explores the David and Goliath story of the $100 billion U.S. beer industry.

Driving Baron’s success as a business leader, speaker, and lifelong learner is her strong belief that organizations and individuals should thrive on change rather than fear it. She infuses this inspiring point of view into every presentation— motivating audiences to take charge and galvanizing them into action.

Speaker Website

Topics

Disrupt or Die: A Wake Up Call

Amazon disrupted retail. Netflix disrupted entertainment and how we consume movies and TV shows. Uber disrupted transportation. How will your organization thrive in a world where technology has challenged the status quo by enabling new business models? Or where consumers are demanding more authenticity and transparency? Anat Baron delivers the wake up call you’ve been waiting for—and gives you actionable ways to succeed. She shares real life examples of organizations reinventing themselves to win by mastering innovation, collaboration and community. This thought-provoking and informative presentation will give you strategies to succeed as we race toward 2020 and beyond.

Winning the Battle for Attention

Welcome to the Attention Economy. Every day, 4.6 billion pieces of content are produced, making attention the most valuable currency of the 21st century. How will your organization break through? Anat Baron shows you how to excel at capturing customer attention and trust by delivering the right content, in the right dose, at the right moment, using the right information on the right platform. She also highlights the enormous opportunity to create an emotional connection through impactful storytelling that finds the right balance between head and heart. Complete with action steps to redefine communication, innovation and collaboration, Anat Baron doesn’t just make the case for embracing change – she shows you how to implement it.

Staying Relevant in an Ever-Changing World

The pace of change is accelerating exponentially. How do you stay ahead of the curve and avoid becoming a dinosaur? Anat Baron helps you view change as your organization’s greatest opportunity. She reviews the four biggest changes we face today: 1) technology adoption, 2) the new consumer, 3) evolving social media platforms and 4) “distributed everything” and provides strategies for adapting to this new world by creating a point of difference and keeping customers and employees engaged. With a call to redefine innovation, the customer experience, engagement and collaboration, Anat Baron provides an action plan for embracing change and remaining forever relevant.

The Empowered Consumer

You’ll never look at your relationship with customers in the same way again. Anat Baron guides you through a world where brands are no longer in control. Consumers are in charge —and what they’re looking for has changed dramatically. Empowered consumers are more interested in value than price. And they aren’t just looking for products and services to buy — they’re seeking meaningful experiences. Anat Baron examines this brave new landscape, translates the trends and brings it all back to building relationships. She provides strategies to help your organization communicate more openly and authentically, engage in two-way conversations about your brand, and have the agile leadership and transparency it takes to react in real time.

Women: the World’s Largest Emerging Market

That’s right. It isn’t China. Or India. Today, women control 75% of household spending in the U.S. By 2028, 75% of discretionary spending worldwide will be controlled by women. Anat Baron explores how this substantial opportunity is hiding in plain sight – both with consumers and as an untapped resource within your own organization. Sharing real world examples from her successful career in multiple male-dominated industries, she highlights how she shifted male-centered perspectives, expanded market share and increased profits by focusing on women. She also offers current examples of organizations that are building authentic relationships with women by discovering what they really want. This eye-opening presentation separates myths and stereotypes from reality and shows you how to harness the power of women and benefit from their growing economic impact.

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