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Disintermediation: The Obama Model for Routing Around the Establishment
Everyone knows that Barack Obama upended American politics by using the web to run a different kind of presidential campaign, both in 2008 and 2012. But few observers appreciate that it was specifically Obama's risky strategy of disintermediation - routing around traditional gatekeepers in media, politics, and finance - that enabled him to reach the public directly, beat more famous competitors, obviate legacy media, and build a grassroots army distinct from his party's wilted infrastructure. In this deeply reported presentation, Ari Melber draws on a range of experience as an analyst and practitioner of presidential politics. He mixes stories from the campaign trail and data from recent studies and polls to show precisely how political and business leaders can develop networks to transcend sound-bite press coverage, disrupt conventional hierarchies, and organize people around deep interests and motivations.