B. Joseph Pine
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to both Fortune 500 companies and entrepreneurial start-ups as Co-Founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
Pine and partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want, which discusses how in a world of increasingly paid-for experiences, people no longer accept the fake and demand the real and genuine. Named as one of the top ten business books of the year by Amazon.com, and featured on the cover of TIME Magazine on "10 Ideas That Are Changing the World," this book provides a way of viewing realism in business, as well as a set of tools and methods for creating authenticity within a company.
Previously, the pair co-authored the bestseller The Experience Economy: Work Is Theatre & Every Business a Stage, and the award-winning Mass Customization: The New Frontier in Business Competition. Pine has written articles for such publications as The Harvard Business Review, The Wall Street Journal, Chief Executive, and more, and is currently at work on a new book that is aimed at exploring the role digital technology plays in staging experiences.
Frequently quoted in Forbes, The New York Times, Fortune, and more, Pine has addressed the World Economic Forum and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, University of Minnesota, the Harvard Design School, and more. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, and is a honorary editor of The International Journal of Mass Customization.
Topics
Get Real: The Authenticity Imperative
In a world filled with ever more mediated and staged experiences – an increasingly "unreal" world – consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity. Finding ways to tap into this emerging sensibility will become essential for success in the years and decades to come. These new ideas will truly help businesses discover who and what they are – and what they are not – and discover how best to portray that to customers.
Welcome to the Experience Economy
"Welcome to the Experience Economy" offers a view of the competitive landscape through new lenses – going beyond goods and services to stage truly memorable experiences. Based on the best-selling book The Experience Economy: Work is Theatre & Every Business a Stage, Pine will review the basic tools and frameworks, share stories from many companies who have embraced this shift, and will highlight the impact on the audience’s industry.
The Experience is the Marketing
An unblushing look at the failure of traditional marketing and what will replace it, Pine will share real-world examples, unveil our insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief eXperience Officer (CXO).
Understanding Customer Sacrifice
Customer sacrifice is the gap between what customers settle for and what they want exactly. Pine will detail his model for rethinking the traditional metric of customer satisfaction and help the audience discover hidden opportunities for innovation and differentiation.
Mass Customization
The most innovative companies are rapidly embracing a new paradigm of management – mass customization – which allows them the freedom to create greater individuality in their products and services at desirable prices.
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Materials
Book: The Experience Economy
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