Bridget Brennan

This one-hour program on understanding women consumers is designed for university classes. The session contains practical applications, easy-to-learn techniques and memorable case studies to fill an action-packed hour of learning.  A self-study guide is included.

This session provides critical insights and practical techniques for marketing to a female customer base.  Participants learn how and why women respond differently to marketing messages, images and copy. The program features an enlightening discussion of the female brain, as well as the role of gender culture in shaping the way women view the world.  With case studies and best practices, audience members are given powerful tools for enhancing the impact of their existing campaigns. The session is ideal for both men and women in marketing, advertising and public relations.

In this educational session, participants will learn why women's communication styles vary so differently from men's, and how these differences impact the way they respond to sales pitches. By learning about gender psychology and the female brain, audience members will better understand how women respond to verbal cues, body language, sales team interaction and the physical sales environment. Participants will be given powerful techniques to apply this knowledge to their own jobs, with the goal of increasing closing rates, referrals and customer satisfaction.

In their role as "Chief Purchasing Officers" of the home, women represent the majority of people contacting customer service centers.  In this lively and interactive session, participants will learn the types of language and sales pitches women respond to most.  They'll learn about women's "multiplication" effect; when women are happy customers, they tell all their friends.  When they're unhappy customers, they also tell all their friends -- and perhaps blog about it, too. The session is ideal for customer service and call-center management  teams.

In this enlightening presentation, Brennan will present the most common differences in male and female communication styles and management techniques, and employees will learn valuable tips for making themselves understood to co-workers, bosses and subordinates of the opposite gender. The goal of these sessions is to help bridge the gender gap to achieve better workplace harmony, with a special emphasis on the language of performance reviews. These sessions achieve the best results when both men and women are in attendance.

Women buy or influence more than 80% of all consumer purchases, so mastering how to market and sell to them is critical for success-- especially in a tough economy. Author and Female Factor CEO Brennan educates audiences on the most powerful techniques for reaching women consumers. This enlightening session covers the fundamentals of gender psychology, case studies of high performance businesses, and the most important global trends driving women's purchasing patterns.

An educational session for senior-level executives on the principles of marketing and selling to a female customer base. Content is focused on the fundamentals of gender psychology,  the global trends driving women's purchasing patterns, and best practices from some of the world's most successful companies.  The session is ideal for men and women in management roles involving marketing, sales, innovation, customer service or product development.