Cam Marston

Cam Marston has spent more than a decade studying workforce dynamics, with a keen focus on how generational biases play out from the stock room to the boardroom. One of a handful of experts dedicated to conquering the generational divide, Marston has shared his insight with hundreds of organizations eager to make sense of the changing business landscape.

Through relevant presentations that capture and maintain audience interest, Marston shares his personal experience, research findings and proven strategies for successfully navigating a multi-generational business world. His powerful message of generational context promotes understanding and motivates leaders to adapt their management styles to meet the needs of the rising generations in the workforce – while staying true to their values.

Since 1996, when he began revealing the effects of generational bias in the workforce, Marston has created a strong following as clients repeatedly bring him back to reach further and deeper within their organizations. His message of understanding and respect resonates at all levels.

Clients such as General Electric, American Express, the Food Marketing Institute, and the US Army have engaged Cam to inform both management and staff about the importance generational views have on sales, hiring, retention and overall performance – the core issues companies tackle on a daily basis.

His insight has also been shared through worldwide news channels, including Good Morning America, the BBC, the Chicago Tribune, the Philadelphia Inquirer, New Zealand Herald, Entrepreneur Magazine, Business Week, Money Magazine, Fortune Small Business (FSB), HR Management Today and the Edward Lowe Report. Marston’s presentations are continually met with rave reviews, not only for his engaging style, but his ability to tailor the message to a specific industry or dilemma. With a professional background in sales and research, Marston understands the reality of business from many angles – and his presentations demonstrate this with action-oriented solutions to recurring business problems.

His book, Motivating the “What’s in it for me?” Workforce: Managing Across the Generational Divide, demonstrates the individual characteristics and motivating factors each generation brings to the workforce, accompanied by management tactics applicable to any business setting.

Through large group presentations, intimate workshops and his published works, Marston gives his audience a series of lenses through which they can see the business world from each generation’s perspective. Along with this understanding he delivers tactical guidelines that help individuals and organizations improve the performance of all generations in the workforce today.