Chris Brogan
Chris Brogan, the president of New Marketing Labs, is a pioneer in the social media revolution. An eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals, he seeks to show audiences how to tap into the power of social networks to build your brand's influence, reputation, and overall value.
Brogan has been deeply involved in social media since 1998, creating a blog back when the activity was still known as "journaling." He first realized the power of new media tools when he was able to save $3 million for a telecommunications company he was working for by getting valuable manufacturer information from an audio podcast. His blog at chrisbrogan.com ranks in the top 5 of the Advertising Age Power150 and the top 10 at Technorati.
Brogan translated his experiences online onto the printed page with The New York Times and Wall Street Journal bestseller Trust Agents, co-written with Julien Smith. This game-changing book explains that today's consumers are more savvy, informed and cynical than ever before, and that trust itself is the most valuable currency in today's consumer market. Social networks and personal connections have far more influence on consumers than marketing messages. These connections are "trust agents," humanizing businesses and wielding enough influence to determine the fate of their reputations. Brogan and Smith provide actionable advice on how to build profitable relationships with trust agents, or even become one.
Brogan hosts the Inbound Marketing Summit and Inbound Marketing Bootcamp events with CrossTech Media, bringing together experts in the field of new media marketing to share the latest strategies, tools, and best practices to utilize new marketing methods to grow businesses. He is also the co-founder of PodCamp, an international new media conference series that has held over 60 events around the world. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.
Topics
Adjusting Your Marketing Spend & Tactics for Social Media
Looking to understand how Twitter, Facebook, blogging, YouTube and all these other social media tools fit into your marketing mix? In this highly informative keynote speech, Chris Brogan will lay out some simple strategies to help get the most out of your spend and tactics, and uncover the human cost of doing human business with the social Web. This is not your typical "Twitter is cool!" presentation, but a detail-oriented, practical guide that will help your organization become a player in this burgeoning medium.
Rise of the Trust Agents
The "Attention Wars" are raging. It's not just 500 channels, it's 500 distractions. Your message is invisible in the chaos, and you've fallen behind in the online aspects of business communication. Join Chris Brogan for an energetic and informative conversation about the financial implications of a new breed of business communicator: the Trust Agent. Learn how to "be human at a distance." Discover how your business can take advantage of the relationship-oriented tools of the new Web. Understand how to make your first moves in this space.
Wiring a Human Business
Chris Brogan uses the Web differently than most people. Since 1984, he has been using computers to connect to people and build relationships. Marketplaces and customer bases are migrating increasingly towards the digital space, and Brogan has learned how Web tools, a strong sense of community and a customer focus can transform business communications into powerful new paradigms.
During this content-rich keynote speech, audiences will learn how successful social entrepreneurs see Web and mobile technologies, and the various roles they play in business.
Beyond Shiny & New: How a Business Implements Social Media
Do you have a Facebook policy? Do you want everyone blogging? If not, who should write the blog? How do you track social media efforts to build leadgeneration, awareness, and retention? How do you integrate listening tools into your duties?
The social media space is full of questions., Brogan covers best practices in everything from profile creation to outreach to conversations and community relations in this keynote speech.
Getting Started in Social Media
While many have conceded the need to maintain a presence in social media, few know where to begin. In this no-nonsense keynote presentation, Brogan explores potential strategies, examines various tools for organizations to utilize, and explains how to make the best use of the tools you choose.
Driven from the strategy perspective, this is not a "Twitter is cool" presentation. If we can't make business sense of the whole landscape, there's no point. Learn the steps to make your organization a player in the social media space.
Lead Generation in a Social Media World
There are several ways to build leads using social media, including content marketing, listening with intent, and community management, to complement more traditional digital marketing like email marketing and Facebook. Learn what's possible, what works, how to sustain it, and what to expect.
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