Daniel Burrus

Daniel Burrus, one of the world's leading technology forecasters and business strategists, is the author of seven books, including the highly acclaimed Technotrends, which has been translated into over a dozen languages, and his latest, Flash Foresight: How to See the Invisible and Do the Impossible. He is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology-driven trends to help clients better understand how technological, social, and business forces are converging to create enormous, untapped opportunities.

In 1983, Burrus became the first and only futurist to accurately identify the 20 technologies that would become the driving force of business and economic change for decades to come. Since then, he has established a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,300 keynote speeches to corporations, associations, and professional organizations worldwide. He is also a featured blogger on the topics of innovation, change, and the future for CNBC, The Huffington Post, and Wired Magazine Online.

In his keynote presentations, Burrus is a master at tailoring his message to each individual audience as he addresses relevant trends and offers powerful, practical guidance for turning rapid technology-driven change into a competitive advantage. His captivating style blends timely and provocative insights and actionable knowledge with just the right amount of humor and motivation.

He has founded and managed six businesses, three of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.

Burrus' client list encompasses a wide range of industries, and includes many Fortune 500 companies such as GE, IBM, Oracle, Microsoft, DuPont, Google, Toshiba, Procter & Gamble, American Express, Northwestern Mutual, ExxonMobil, and Sara Lee. He has been the featured subject of several PBS specials, has appeared on programs on CNN, CNBC, and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, USA Today, Fortune, and Industry Week.

Topics

Turning Technological Change into Competitive Advantage

Over the past two decades, futurist keynote speaker Daniel Burrus has established a worldwide reputation for accurately predicting the future of technological change and its impact on the world of business. He has helped hundreds of clients identify new opportunities and develop successful competitive business strategies based on the creative application of leading-edge technologies. As an innovative and impactful keynote speaker, Burrus will bring this expertise to your audience, blending timely and provocative knowledge with just the right amount of humor and motivation for presentations filled with information you can take away and use immediately to gain a competitive advantage.

Technology-Enabled Innovation: Creating & Sustaining Competitive Advantage

Technology is continually changing the rules of competition, rendering many traditional business strategies and processes obsolete. Emerging technologies provide opportunities for creating new, high-margin products and services, as well as enable companies to gain new levels of speed, agility, and cost savings. In addition, they allow us to de-commoditize current products and services. Identifying and understanding the challenges and opportunities that new technologies create has become a key business imperative. In this eye-opening presentation, New York Times best-selling author Daniel Burrus identifies specific technologies that will directly impact you and your industry. He will share how dematerialization, virtualization, advanced mobility, product intelligence, advanced networking, interactivity, globalization, and convergence can be used to drive innovation and advantage as you develop new products, services, and customer experiences.

Accelerating Growth in a Recovering Economy

In a recovering economy, accelerating growth requires a new way of thinking about overcoming obstacles and acting on new opportunities. All too often, change comes from the outside in, forcing us to react by slipping into a crisis management mode and putting out fires. This presentation is about opportunity management, identifying the driving forces of predictable change, driving growth strategies from the inside out, and taking control of our future. Daniel Burrus is a highly successful entrepreneur who has founded and managed five businesses, three of which were national leaders in the first year. Over the past 25+ years, he has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. In this eye-opening presentation, the author of the international bestseller Technotrends takes you to the next level by sharing valuable insights into the opportunities yet to come, preparing you to capitalize on the next wave of technological change.

Next Generation Social Media Marketing: Monetizing Your Efforts

The monetization of social media marketing is not just about informing your customers; it's about communicating with them. Today's Web 2.0 tools, such as blogs, Twitter, Facebook, LinkedIn, Foursquare, and the many other social media options, are all about engagement. Social media marketing is about the communication age; it's about listening and trying to get people talking about something important to them and to your business. In addition, mobile social media will transform current social media marketing results when you integrate with your Web-based efforts. The key is an integrated strategy that increases your brand awareness, customer interest, and SEO results and provides social proof that your products and or services are the best choice. Over the past 25+ years, Daniel Burrus has established a worldwide reputation for his exceptional record of accurately predicting how technological, social and business forces are converging to create enormous, untapped opportunities. In this eye-opening presentation, the author of the international bestseller Technotrends takes you to the next level of social media marketing by sharing insights into the opportunities yet to come and preparing you to capitalize on the next wave of social media marketing and networking.

The Seven Pillars of Digital Marketing: How to Profit Now

Today's marketplace is undergoing a period of profound and accelerating transformation. The advent of new media is permanently changing consumer attitudes and behavior. The changes are in the early stages, but they are irreversible and are already disrupting entire industries. The good news is that these shifts are predictable and can be capitalized upon through the insights and tools offered by Daniel Burrus, world famous for his exceptional track record of accurately predicting the impact of technology on consumer behavior and the business world. For over two decades he has been using this expertise to develop strategies that turn change into advantage. In this dynamic presentation, he will help marketers learn to use the seven pillars of digital marketing as a foundation for new campaigns, use social media to create dialog and desired actions, integrate old and new media to achieve superior results, find new and better audiences, engage consumers with the new mobile tools of digital marketing, and implement new strategies that can accelerate growth. His seven pillar strategies have been producing major results and awards. For example, in the past three years, one of the top three winners of the international ad awards in Cannes, France used seven pillar strategies. Armed with certainty about how technology-driven consumer behavior is changing and what lies ahead, individuals and organizations can gain an enormous competitive advantage during this unique and pivotal time.

Accelerating Transformation in Healthcare

We are standing at the base of a mountain of technology-driven change. Wireless telemedicine, point of care transactions, e-enabled disease management, home diagnostics, the virtual hospital, e-enabled customer choice, e-enabled assisted living, e-communities of practice, just-in-time training, and procurement service providers are just a few of the many areas that can be used to accelerate transformation in healthcare. Understanding the new opportunities that will result is essential in determining a clear course of action. In this presentation, the author of six books, including Medical Advances and the international bestseller Technotrends, takes us to the next level by sharing valuable insights into the opportunities yet to come, preparing you to capitalize on the next wave of technological change.

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