The Agile Rules of Sales
The ongoing communications revolution has profoundly affected how sales and service are done. Buyers are now in charge - often bypassing the traditional selling model altogether and learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). David Meerman Scott inspires audiences to develop a Real-Time mindset and master this new environment to win hearts and minds by creating immediate and low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time sales and service gains more customers with fewer resources and David shows how it’s done.
Grow Your Business Right Now!
Gone are the days of planning sales or marketing/PR programs to suit your timetable. In a Real-Time world — if you’re not engaged, you’ve opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time work for you! This high-energy presentation reveals ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Scott shows how to succeed right NOW by acting first -- and leaving your competitors to scramble and adjust.
The New Rules of Marketing & PR
You can’t generate attention in today’s always-on, web-driven world with dusty old strategies. The rules of engagement have changed and David Meerman Scott outlines meaningful, measurable and low/no-cost strategies to instantly reach your audiences directly. His informative, entertaining and high-energy presentations show the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. Scott energizes people to put fear aside and embrace new thinking: social media are the tools — but Real-Time is the critical mindset. Scott abandons the controlled and message-driven advertising/PR paradigm and shows how to win hearts and minds by creating content that people are eager to consume and share.
Going Beyond the Keynote
David Meerman Scott is available to deliver sales and marketing workshops which provide a step-by-step framework for building an online sales or marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time. Learn powerful ways to create content that gets attention using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership. Programs are custom-tailored to suit unique needs. Please inquire for specific details.