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Daymond  John

Daymond John

Branding Visionary & Founder of FUBU

Biography

A young entrepreneur, industry pioneer and highly regarded marketing expert, as well as a man who has surpassed new heights of commercial and financial success, are just a few ways people have described Daymond John. Over the last 20 years, Daymond John (The Shark) has evolved from one of the most successful fashion icons of his generation to a highly sought-after branding expert, author, consultant, and as a speaker in business and motivational genres. Read More >

John’s creative vision and strong knowledge of the marketplace created one of the most iconic fashion brands in recent years. FUBU, standing for “For Us by Us,” represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, John helped to create the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market.

John grew up in the community of Hollis, Queens, which was an incubator for stars of a new genre of music called Hip-Hop. With acts like RUN DMC, Salt-N- Peppa and LL Cool J rapidly making names for themselves, John was surrounded by people who gave him the inspiration to create a clothing line, which would ultimately change the fashion world.

Based on the early success of selling affordable tie-top hats, John recruited some of his neighborhood friends: Keith Perrin, J. Martin and Carl Brown, and FUBU was born. They created a distinctive FUBU logo and began sewing it on T-shirts, sweatshirts and hats. The brand hit a tipping point when John convinced Hollis native and Hip- Hop superstar, LL Cool J, to wear FUBU for a promotional campaign. This was the catalyst behind the Hip-Hop community supporting the new brand and instantly giving it credibility.

FUBU quickly became an international success and, in 2001, it grew almost 75 freestanding stores in countries such as Mexico, Korea, Saudi Arabia, South Africa, China and Japan. Acquiring and operating so many diverse products slowly made John an expert in marketing and branding. The media and large corporations alike quickly took notice and sought out John for interviews, consulting and speaking engagements.

In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks,” John and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, John becomes partners with the entrepreneurs, helping turn their dreams into a reality. Millions of viewers tune into the show as he demonstrates his marketing prowess and entrepreneurial insights, which have earned him his nickname as “The Shark.”

Since his humble upbringing in Hollis Queens, John has never forgotten the importance of giving back, which is why the FUBU foundation has given away millions to various organizations. In addition, as John grew to be a sought after speaker, his dedication to his company would not permit him the time to share his knowledge with as many people as he would of liked. Therefore, in 2005, John entered the literary world with his first book Display of Power: How FUBU Changed A World of Fashion, Branding, And Lifestyle, which tells the story of his awe inspiring journey and provides a roadmap for those who aspire to succeed in business and in life. John followed up with his second book, The Brand Within: How We Brand Ourselves, From Birth To The Boardroom, which examines the loyal relationships companies seek to establish with the public by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product.

In recognition of his contributions to fashion and the face of American business, John has been celebrated with some of the most prestigious awards including: keys to over a dozen cities, Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, the first ever Essence Award given to a company, Crain's New York Business Forty Under Forty Award, Ernst & Young’s New York Entrepreneur of the Year Award, the Brandeis University International Business School’s Asper Award for Excellence in Global Entrepreneurship, the NAACP Entrepreneurs of the Year Award and the Congressional Achievement Award for Entrepreneurship, just to name a few.

Called "a driven, visionary leader" (Russell Simmons) who knows that "building your brand never stops" (Kim Kardashian), John acts as a seasoned guide to organizations striving to create an enduring brand. Arguing that branding relationships have seeped into every aspect of daily life, John's message draws on both his own experiences as an entrepreneur as well as his hard-won insights as a consultant to the world's most cutting-edge trendsetters and tastemakers. Read Less ^

Speaker Videos

Branding Visionary

Defining Success

Building a Legacy

FUBU: How It All Started

High-Tech Hearing Aids Changed My Life

Speech Topics

Goals & Motivation

In this keynote, presented in his charismatic style, The Shark, Daymond John, takes audience members on an inspiring, emotional rollercoaster ride. They’ll hear, first-hand, how a man, with no formal business training whatsoever, went from driving cabs and waiting tables at Red Lobster to creating a global fashion empire with retail sales exceeding four billion dollars to date, and a starring role on ABC’s hit reality business show, Shark Tank. Read More >

Daymond entertains and awes audience members with true-life tales of his incredible successes and numerous failures. Equally important, however, he motivates, inspires, and teaches them how to set and go after their own goals with newfound focus and determination.

Audience members will be galvanized as they realize they have been setting goals for themselves all of their lives – whether they realized it or not! What’s more, to their surprise, many attendees will learn that the goals they have been setting have been self-destructive.

Unlike some “motivational speakers”, rather than spitting out tiresome “I can make it, so can you” clichés, Daymond shares the exact goal-setting strategies that he attributes to his success and teaches audience members how to incorporate them into their endeavors. This keynote will challenge attendees to exercise their brains in a way that cultivates a positive, goal-setting mindset. Read Less ^

Branding & Marketing

When William Shakespeare said, "All the world's a stage", he was indirectly talking about branding! This informative keynote is like nothing else on the market. Sure, there are other speakers that may explain how to market and brand a product, but how many explain, step-by-step, how to brand yourself and transfer that power into your job, company or product? Did you realize that you’re a brand? According to The Shark, you were branded the day you were born and continuously every second since! Read More >

In this keynote, The Shark, Daymond John, gives audience members in-depth insight into how your personal brand affects all aspects of your life. Not only will attendees learn the importance of branding, Daymond will reveal some of the tricks that helped him expand his brand into dozens of countries around the globe. The techniques shared can be applied to personal branding as well as to the branding of products and concepts.

Corporations love employees with a strong sense of branding because it inspires out-of-the-box thinking, creating an infectious energy that flows throughout the work environment.

It's no secret that the world has gotten smaller. Facebook, MySpace, Twitter, Foursquare, and dozens of other social websites have increased the desire for people to be noticed as a brand, let The Shark, Daymond John, show you how. Read Less ^

Negotiating Strategies for Women

Women - You have more power than you may think! Although The Shark, Daymond John, is one of the most recognized negotiators on network television, and has conducted hundreds of negotiations with both men and women throughout his twenty years in business, he never planned on speaking on negotiation strategies for women; that is, until California First Lady, Maria Shriver, called upon him to speak on this very topic for her annual Women’s Conference. Read More >

Feeling a bit out of his realm and comfort zone, The Shark, Daymond John, decided to immerse himself in research to find out what, if any, differences existed between how men and women tend to negotiate with each other. In this keynote, Daymond shares what he discovered in his research and personal experiences over the years. His findings will have audience members sitting up and taking notes! According to The Shark, not only do women have several distinct advantages over men when negotiating – in both professional and personal settings, but quite a few disadvantages as well.

Daymond will share specific techniques on how to respond to today's negotiation challenges. Not only will this keynote leave every attendee feeling empowered, more confident, and ready to tackle the world, they will have lots of fun and laughs in the process. Read Less ^

Diversity: A Good Business Practice

The world we live in is filled with more diversity than ever before. In this speech, Daymond John suggests that business owners should create teams with members from a variety of backgrounds in order to gain competitive advantage. FUBU once sold in 62 countries and has always been filled with diverse employees, so John knows diversity better than anyone out there. He discusses diversity from a social standpoint as well as from a business perspective, in addition to sharing secrets on the importance of diversity in hiring employees, choosing vendors, manufacturers, partners and teammates.

Fostering Creativity

Creativity and innovative thinking are defining characteristics of successful entrepreneurs. Now more than ever, however, corporate leaders are recognizing that entrepreneurial thinking isn’t just for entrepreneurs. Creativity, resourcefulness, and the ability to think outside the proverbial box are skills that are just as valuable in large corporations seeking to gain, or keep, a competitive edge as they are in start-ups. Thus, many of America’s leading companies are turning to entrepreneurs for their insight. Read More >

In this keynote, Daymond John — one of the most notable entrepreneurs in the country today — uses personal examples from his phenomenally successful rags-to-riches journey to explain how he honed his entrepreneurial mindset. More important, John teaches audience members how they too can apply this mindset, which includes what he calls the “Power of Broke” thinking, to achieve goals and objectives — inside or outside a corporation. Read Less ^

The Brand Within: Branding Yourself from Birth to the Boardroom

How to Negotiate: Lessons from an Entrepreneurial Icon

Take the Plunge: You Can Swim with the Sharks

Connect with Daymond John