Don Peppers

Recognized for over a decade as one of the leading authorities on customer-focused relationship management strategies for business, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world's premier customer-centered management consulting firm that provides clients with world-class customer strategy, flawlessly executed, for bottom-line impact.

Pepper's vision, perspective, and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities, including being called one of the “Top 50 Business Brains” by The Times of London and one of the “50 most influential thinkers in marketing and business today" by the United Kingdom's premier marketing organization, the Chartered Institute for Marketing. He has been ranked by Accenture's Institute for Strategic Change among the global "Top 100 Business Intellectuals" for two years running. Business 2.0 Magazine named him one of the "foremost business gurus of our time," and the World Technology Network has cited Peppers as an "innovator most likely to create visionary 'ripple effects'."

Pepper’s expertise and clear, concise way of thinking places him in high demand as both a speaker and a management advisor with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction, and improve ROI and ROC.

In addition to being a celebrated business speaker, Peppers is an accomplished author. His book Return On Customer advanced the concepts of business valuation to the next evolutionary stage, documenting the customer base as a revenue-producing asset for businesses. Fast Company named the book one of the “15 most important reads" of 2005 and 2007.

A popular voice among editors and the media, both online and in print, Peppers is co-author, with Martha Rogers, PhD, of a series of international bestsellers. The One to One Future was called "one of the two or three most important business books of all time," by Inc. Magazine, and is considered by many as the bible of the CRM revolution. Enterprise One to One received a five-star rating from The Wall Street Journal and shows how CRM strategies and interactive marketing should be applied differently in different business situations. Peppers’ other titles include The One to One Fieldbook, The One to One Manager, One to One B2B, and Rules to Break & Laws to Follow, which represents some of his most innovative strategic thinking.

Peppers is also the author of Life's a Pitch...Then You Buy, based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a premier US direct marketing agency.