Giovanni Livera

One afternoon after school, seven-year-old Giovanni Livera said to his mother, "Mom, when I grow up, I want to be a magician." She advised, "You can't do both." So he became a magician. Livera started his career with his first paid magic show at the age of ten. He convinced 26 of his friends and neighbors to each pay a dime to watch him perform. And that's when he learned anything's possible! Ever since, Livera has been making his living at entertaining, inspiring, and training audiences.

Whether it's a banquet show to just astound or his Be Amazing motivational program to educate, Livera's years of entertainment experience translates into a memorable event that's custom tailored for your audience.

His business acumen and ability to sell complex concepts means that his trade show sales programs and Put the Show in Your Biz presentation skills seminar create instant business growth for clients. He teaches you how to communicate information in a way that's completely unforgettable. Livera says, "Perception is everything. With magic, I learned how to wield and alter perception. I can show you how to adjust your customer's perception so that they prefer you over the competitor."

His professional peers acknowledged Livera's creativity and talent with the cherished Gold Cups Award bestowed by the International Brotherhood of Magicians for excellence in the art of close-up magic. Only four other magicians have received this recognition.

Livera is an entrepreneurial business expert. Early in his career, he produced an entertainment concept for The Orlando Magic NBA franchise that filled the stands with fans. His company, Sports Magic Team, Inc., became the largest in-stands sports entertainment organization in the world.

Livera has worked with more than half of the Fortune 500 companies, entertaining, designing, and delivering custom presentations, and has served on the board of advisors for two major companies. He is President of Magic Marking Concepts, Inc., a publishing, training, and entertainment organization that helps companies entertain, market, and motivate through laugher, and inspiration.