Graham Hill

Alternately described as serial entrepreneur, do-gooder, and designer, Graham Hill certainly enjoys variety. Now, he finds his future happily confined to the social entrepreneurship arena as founder of the website Treehugger.com, a one-stop shop for green news, solutions, and product information. Treehugger.com is also part of the Planet Green initiative at Discovery Communications.

Hill is the co-author of Ready, Set, Green: Eight Weeks to Modern Eco-Living, the definitive, practical, and recyclable guide to modern green living that offers an accessible, programmatic, eight-week approach to living the modern, eco-friendly life.

His past businesses include forays into fashion, web-development, viral email, and plant-based air filters. In 1995, with his cousin, he started and grew the web-developer, SiteWerks—doing work for such large companies as Microsoft—and sold it to a New York company in 1998. He currently focuses on pushing sustainability into the mainstream through TreeHugger.com, which in three short years has become one of the most respected and trafficked environmental sites on the web.

Additionally, he owns a product business that sells the New York souvenir of a ceramic Greek cup, which he designed a few years ago, in 150 stores including the Museum of Modern Art.