Super Crunchers: Predictive Analytics & Data-Driven Decision Making
Gone are the days of solely relying on intuition or yesterday's data to make decisions. A new breed of decision makers is increasingly calling the shots and delivering amazingly accurate results by harnessing collective intelligence. Who are they? Super Crunchers.
Those who want to be competitive need to understand how Super Crunchers are increasingly determining - or at least predicting - consumer and business choices. Ayres describes this revolutionary trend in this keynote, based on his best-selling book, Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart. He explains how, by analyzing millions of bytes of information, companies can gain greater insights into human behavior and the ability to predict the future with staggeringly accurate results. Ayres helps audiences understand how they can succeed in a data-based world by providing a better understanding of how to analyze massive amounts of data at lightning speeds and impact decisions in real time.
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