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American Program Bureau Speaking to the world for over 50 years

John Zogby

Pollster & Trendspotter
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Biography

One of America's most prized thought leaders, John Zogby delivers incredible insight into the most important trends that will change our companies, our government, and our own lives. He has been heralded as the nation's most accurate trend analyst today. Using advanced methods to generate research drawn from hundreds of thousands of respondents each year, he works straight from the raw data without any partisan filters to present the clean truth on emerging issues - long before others can pull together their findings.

From IBM, Microsoft, GE, and St. Jude Children's Research Hospital to Wal-Mart, Cisco, and the US Chamber of Commerce, the nation's most important corporate leaders rely on Zogby for his unbiased research. For nearly two decades, he has become an icon for his unparalleled record in predicting US elections.

As the author of the New York Times bestseller The Way We'll Be: The Zogby Report on the Transformation of the American Dream, Zogby continues to put his finger on the pulse of America, creating a portrait of the trends that drive our society today and will in the future. His new e-book, The First Globals: Understanding, Managing, and Unleashing Our Millennial Generation, provides a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware and sensitive and want to make their workplace and planet a better place, and how to understand them and help them play out their destiny. He currently pens a weekly column for Forbes.com, a weekly report card on President Obama's performance for The Washington Times, and a monthly column for Politics magazine. A well-known political and social pundit, his work has been featured in op-ed pages worldwide, valued in corporate boardrooms, and considered "must-read" material at every level of America's political landscape. He has been interviewed by every major US news and cable network and has served as an election analyst for the BBC, CBC, and Al Jazeera, among others.

John Zogby has delivered more than 2,000 speeches, public lectures, and management briefings, simultaneously educating and entertaining his audiences. A teacher at heart with 24 years of experience as a professor of American history and politics, his speeches are always conversational, humorous, poignant, and informative. Few speakers bring the combination of accurate data, trend spotting, storytelling, and global perspective that Zogby delivers.

Topics

America's First Globals: The Well-Traveled, Tech-Savvy, Right-Brained & Highly Networked Twenty-Somethings

In the most comprehensive research yet, speaker John Zogby explores America's "First Globals" - Americans born between 1979 and 1993 who are networked worldwide; who monitor global sports, fashion, and music; who, out of any age group, are the least likely to think American culture is superior to any other culture; and who are most reluctant to go to war against people who listen to their music and dress like them. They are having a huge impact on the workplace, on NGOs, on home ownership and housing, and on the meaning of community. "America's First Globals are exciting to watch, but I am worried about a growing subset who are just losing hope," Zogby says. "Are we wasting significant human capital? How do we salvage the leaders of our next economy and planet?" he asks. The answers he provides in this keynote are both poignant and insightful.

The New American Consumer: The Rise of Secular Spiritualism & Its Impact on the Marketplace

The US economy is based on consumer spending. But those days are over - at least for a generation. The drive to reduce spending started long before the Great Recession, which only accelerated the trend begun in the late 1990s. Between 10 million and 12 million financially successful Americans are making a conscious decision to cool the "desire to acquire." These tech-savvy consumers prefer "being connected" over material wealth and care about value over glitz. They want the steak, not the sizzle. Since they only have only so much to spend, they want to spend it wisely. In increasing numbers, they want to be part of what is right, not just what is popular - including being on the right side of the environmental and human rights equation. Speaker John Zogby will help you understand how this new consumer trend will impact you in the future and how can you turn this trend to your advantage.

To See Ourselves as Others See Us: Global Attitudes Toward the US & American Values

The "splendid isolation" Americans enjoyed has now vanished due to communications technologies and savvy citizens who watch the BBC, Al Jazeera, CNN, and even Russia Today. But just as we have become more interested in what lies beyond our borders, the rest of the world is now watching us more closely than ever.

"An Arab diplomat once told me that 'we love America, it's the United States we have a problem with'," speaker John Zogby says. "Everywhere we see this disconnect between citizens all over the world who cherish the universal values that America stands for, while challenging the nation's self-interests." Since 1997, Zogby has polled people across the globe and has acquired a rare look into their hearts and minds. In this session, he shares how the world sees the US, particularly as other major countries such as China, Russia, India, Brazil, and Turkey assert their power.

Demographics and the Political Landscape of 2014: Prospects for the Democrats and the Republicans

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