Wall Street Journal Columnist & Former Facebook Executive
Called “one of the best hires I ever made” by Facebook founding president Sean Parker, Kevin Colleran — Facebook’s pioneering sales executive and among its first ten employees — was an integral part of the social networking behemoth’s sales force. Read More >
Facebook: A New Frontier
Generating Brand Loyalty
Facebook's Advertising Strategy
Commencement Speech to the Class of 2015 at Babson College
As one of the first ten employees at Facebook, Kevin Colleran intimately understood what made the social networking giant so successful: a focus on user experience that was unhampered by intrusive ads. Read More >
In this presentation, Kevin Colleran helps corporations understand what too many do not: the conversation about your brand is going on whether you are online to represent yourself or not. With wit and amazing industry insight, he espouses the importance of going to where the customers are and shaping your own company’s narrative—before a disgruntled customer or bloodthirsty competitor does it for you. Read Less ^
How would you like to have meetings that always end on time? How about a weekly meeting with your CEO where you could ask anything—and get an honest answer? Or a yearly “field day” with the whole company or overnight “hackathons” for the entire workforce? This is the company culture at Facebook, a company that—even while navigating exponential growth over the course of a few short years—has managed to maintain a workplace that hinges on open communication and respect for time and talent. From offering rent credits and free meals to designating “meetingless” days once a week, Facebook’s unique company culture has kept its workforce happy and productive. Read More >
In this illuminating keynote, Kevin Colleran—one of the first ten employees at Facebook—offers a fascinating look into the Facebook culture, sharing strategies that any company can employ. The key, he says, is simple: treat your workforce as your most valuable asset, and they will become more productive, loyal team players. Read Less ^
Eighty percent of ad dollars are allocated to demand generation ads—a space that has always been dominated by television. But with the rise of DVR and smartphones, it’s becoming easier and more convenient to ignore the ads you don’t care to see—either by fast forwarding through them or looking down at your phone, laptop, or tablet instead. Read More >
Kevin Colleran argues that this shift in consumer attention is a golden opportunity for advertisers if they simply follow their customers’ lead and go to where the eyes are. Citing the importance of “living a day in your customer’s media mix,” Colleran explains how most executives have never actually tried to live like their average consumer and, as such, fail to truly understand how many distractions, ads, data, wireless devices, and other clutter is out there. In this fascinating talk, he explains how companies can enhance their advertising and brand narrative by thinking outside the box… literally. Read Less ^
Using his experiences as one of Facebook’s pioneering employees as a springboard, Kevin Colleran describes the management strategies that helped the company grow from a few-person operation (with its East Coast headquarters in a New York apartment) to an $80 billion corporation and a global icon. In this fascinating speech, Colleran shares insightful and humorous anecdotes about his time at Facebook, drawing on real-life examples of how the company managed to stay fresh and innovative even in a flagging economy. He also shares how Facebook will evolve in the coming years (including why it will never have a “dislike” button!), offering a perspective on innovation that will inspire and energize audiences.
When Mark Zuckerberg founded Facebook, he crafted a specific vision for his brand and surrounded himself with colleagues who would support and uphold that vision. He put a premium on fostering creativity and innovation, all while adhering to the principles in which he believed. Read More >
In this fascinating, personal speech, Kevin Colleran—who was among Facebook’s first ten employees and witnessed the brand’s rise to cultural dominance—shares the story of Facebook and its evolution. He discusses how and why Facebook was successful, and how its principles of success can be applied to audience members’ lives, whether they are in college, looking for their first job, or trying to build a fulfilling career. Read Less ^
"Kevin Colleran was terrific. His presentation was a brief history of Facebook and its success and impact on the way we communicate “worldwide.” He offered great stories and anecdotes delivered with humor and enthusiasm and concluded with a strong message to businesses and professionals across the board to “be part of the conversation going on” or your business will not be competitive. Our diverse audience of a wide variety of industries and professions thoroughly enjoyed his remarks and insight."
"Kevin exceeded all expectations and truly impressed his audience (600+ were in live attendance and the video is going to be deployed to all 3,000 GBS employees worldwide). I told Kevin he is such an asset and an excellent ambassador for the Facebook Company indeed! Many people came to me after the event to say they were so impressed by how “in-touch” Kevin is. Kevin is not only in-touch with external trends, but he himself is so familiar with the P&G business that people really trust him to have the best recommendation on how to move the P&G business forward. Kevin brings insights backed up with lots of data and his style is very engaging. Thank you Kevin for taking the time to invest in us and congratulations on a job well done!"
"Babson is fortunate to have Kevin visit on a periodic basis. One student remarked after hearing his recent presentation, "This is why I came to Babson." Kevin's presentations are a must see every time. When an audience knows Kevin Colleran will be speaking they flock to him with more questions, ideas and proposals than at any other event we host. Kevin's experience and knowledge are only surpassed by his straightforward yet light hearted delivery. A pleasure to work with from invitation to the moment the event concludes."
"Kevin's approach of helping his audience understand the rapidly evolving world of digital communications, information sharing, and new age consumerism is insightful and thought provoking. He is an energetic and engaging speaker who delivers on relevant themes that all business people need to address as marketing moves from controlled environments to the empowered consumer. From his time as an early employee at Facebook to his current roles as a strategic technology investor, Kevin's experience will challenge key business assumptions while offering practical wisdom for all professionals."
"When I hired him, I could never have known just how amazing Kevin would be. Made me look much smarter than was warranted. Always nice when that happens. It's rare that I can sit through a slide show... but this brought back some serious memories... Thanks for everything you've done for this company, for being flexible, adaptable, an impossibly quick study, innovative, and crazy enough to dive into the deep end by taking a job you'd never done before... Thanks for being one of the best hires I ever made (certainly the best blind hire)... You made me look great!"