Leslie Sanchez
An author, political analyst, and former director of a White House education initiative, Leslie Sanchez is known for her straightforward style and in-depth understanding of the political and cultural landscape, both inside and outside Washington. Sanchez was an on-camera member of CNN's award-winning 2008 election coverage team. She is the author of the critically acclaimed You’ve Come a Long Way, Maybe: Sarah, Michelle, Hillary and the Shaping of the New American Woman and Los Republicanos: Why Hispanics and Republicans Need Each Other.
Sanchez is founder and CEO of Impacto Group LLC, a premium communications and market research firm that specializes in defining social and economic trends affecting women and the emerging US Hispanic community. Her leadership earned her a place on Hispanic Business magazine's list of the nation's "100 Most Influential Hispanics." In 2010 she was honored with the prestigious Spirit Award in Media by the California Latino Legislative Caucus and named "Texas Powerbroker" by The Houston Chronicle for being among the most influential Texans in Washington.
Previously, Sanchez served as deputy press secretary at the Republican National Committee where she was one of the principal architects of the organization's first-ever multi-million dollar ad campaign aimed at Hispanic voters. She was later appointed by President George W. Bush as the executive director of the White House Initiative on Educational Excellence for Hispanic Americans. She also served as a legislative aide to US Rep. Henry Bonilla (TX-23), where she focused on appropriations issues and immigration and border security policy.
Sanchez has appeared on a wide range of major media outlets, including The Today Show (NBC), The Early Show (CBS), The News Hour with Jim Lehrer (PBS), Oprah Radio, Fox News Channel, MSNBC, Univision, and Telemundo. She is a regular contributor to CNN.com, and her writings have appeared in The Wall Street Journal, The New York Times, The Washington Post, and US News & World Report.
Topics
Opportunities & Challenges in Hispanic Education
Most people look at education first as a problem; Leslie Sanchez believes that education is the only solution. Quite simply, an educated population is a secure and prosperous one. Sanchez has designed this program to leave audiences inspired and motivated to help all children receive a quality education.
Dream Big!
Poignant and often funny, Leslie Sanchez tells her personal tale of determination, luck, and a pursuit of a higher education which brought her to where she is today is a roadmap for others. Her success can be anyone's success, she says. It's all a matter of attitude.
Hispanic Entrepreneurship
Hispanics are the largest single minority group in the United States, and their numbers are expected to increase exponentially in this century alone. Leslie Sanchez teaches her audience how to reach this fast-growing segment of the US market, both what to do and what not to do to build a loyal customer base.
Discover America's True Swing Voters: Women & Hispanics
The electorate is not just voter blocs and special interests; it's people exercising their right to be heard and trying to inject a measure of control over their lives. In legislative and electoral politics, working with women and Hispanics, Leslie Sanchez has developed a game plan for moving people to action.
Reaching America's Latinos
The diversity of the marketplace makes the challenge of networking effectively more difficult. Leslie Sanchez, drawing from her real life experience on both sides of the desk, gives guidance on how to make and keep meaningful cross-cultural contacts instead of increasing tensions through misunderstanding.
Sarah, Michelle, Hillary & the Shaping of the New American Woman
Why Hispanics & Republicans Need Each Other
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