Lynne Lancaster
Baby Boomer Lynne Lancaster is one of today's foremost cultural translators. An expert on the generations, she is co-founder of BridgeWorks, a generational diversity consulting and training company with high-profile corporate and nonprofit clients nationwide. She is co-author with David Stillman of the best-selling business book When Generations Collide—a consistent favorite among CEOs—and is an engaging, informed, and entertaining speaker. Her new book with Stillman is called The M-Factor: Why the Millennial Generation Is Rocking the Workplace.
Lancaster's keynote speeches and workshops have received rave reviews from Fortune 500 companies and associations alike. She advises leaders, managers, and employees on how to conduct business more successfully by bridging generation gaps at work and in the marketplace. She has been a guest commentator on CNN, CNBC, and NPR. Her byline has appeared in numerous publications including The Futurist and Nation's Business, and she has been featured in a wide range of national publications including The Wall Street Journal, The Los Angeles Times, The Washington Post, Time, Fast Company, and Success.
Topics
Rocking the Workplace: Managing & Leading Four Generations
If you think you've heard the generations topic before, guess again. The team that brought you the best-selling book When Generations Collide uses cutting-edge research, multimedia, stats, and case studies to highlight what it's going to take to attract and retain the best and brightest talent of every age.
Find out...
- What makes the generations so different — and so perplexing?
- How will demographic shifts drastically change the ways we recruit, retain, and manage in the next decade?
- How do you engage one generation without alienating another?
- What can leaders do now to plan for succession and win the war for talent?
The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work
Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them.
Based on the brand new bestseller, The M-Factor, this presentation will teach you...
- How you can win the war for young talent and become the place Millennials want to work.
- The keys for bridging communication gaps between texters, tweeters, and traditional communicators.
- How to handle entitlement.
- What it takes to engage Millennials without alienating the other generations.
Selling & Marketing to the Generations
Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn't about inventing a new selling system - it's about adding a generational lens to your already successful approach.
Learn...
- What should sales people do to customize their message to each generation they sell to?
- What should managers know to coach all the generations on their sales team?
- How can marketers target campaigns to one generation without turning off another?
- How can you put a generational lens on your company's selling system to make it even more impactful?
Millennial Boot Camp: Millennial Orientation & Training
Millennial new hires need to understand all the generations if they are going to succeed and thrive in organizations. This class "just for Millennials" teaches them how to work with Traditionalists, Boomers, and Xers, and how to plot a savvy career course through intergenerational minefields.
Just for Associations: Engaging Four Generations of Members
Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can't afford not to see the association world through a generational lens.
Topics include...
- How do you convince the generations to get involved with your association and stay committed?
- How can you connect with loyal traditional members while getting the young ones in the door?
- How can you engage four very diverse generations of staff?
Please call 800.225.4575 or contact us for more information on this speaker's speech topics.
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