Maddy Dychtwald

Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation’s leading authorities on the lifestyle, marketing, and retirement implications of the "age wave," she has spent more than twenty years deeply involved in exploring all aspects of this subject.

In 1986, together with her husband, Ken Dychtwald, she co-founded Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.

Dychtwald is the author of Cycles: How We Will Live, Work, and Buy, which was the winner of the 2004 Book of the Year Award from the National Community Colleges Association. Her latest book, Influence: How Women’s Soaring Economic Power will Transform Our World for the Better paints a visionary portrait of how the social and economic ascent of women is dramatically transforming money, markets and men. She also penned a children's book on aging and lifetime reinvention entitled Gideon's Dream: A Tale of New Beginnings.

She has been featured in numerous articles in leading newspapers and magazines nationwide, including Advertising Age, The Chicago Tribune, The Los Angeles Times, The Miami Herald, and US News and World Report, and has appeared on countless radio and television programs.

During her career, Dychtwald has addressed more than 275,000 business leaders worldwide including a diverse group of clients such as Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and World Future Society. Her entertaining multi-media presentations combine provocative information with exciting imagery.

Topics

Influence: How Women’s Soaring Economic Power will Transform Our World for the Better

Women are on the verge of attaining economic parity with men—something our great-grandmothers and grandfathers would never have imagined. With this new economic fortitude, women have the opportunity to take previously untapped power into their hands to influence the direction of the marketplace, the workplace and worldwide leadership. In this presentation, based on her landmark new book, Maddy Dychtwald provides a visionary portrait of the changing gender balance of economics—and how the ascent of women is dramatically transforming money, markets and men.

With Purpose: Going from Success to Significance in Work & Life

Success can be looked at from different perspectives at different points in our lives. As a child, it had a lot to do with pleasing our parents. In our teens, it may have been about academic achievement and popularity with our peers. As a working adult, success is often represented by the challenge of simultaneously creating a blossoming family and burgeoning career. In recent years, there's been an enormous focus on material gain. But what comes next? What should be the right balance between the "Dow" and the "Tao?" Is it too late to have new dreams, go back to school, re-ignite your career, fall in love again, become a philanthropreneur, reinvent yourself, and maybe even help change the world? This powerful new presentation rethinks adulthood, relationships, work and retirement, explores the purpose of life's new third act and answers the question: what is the new model of success?

Four Generations Rethink Work, Retirement and Success

We are living in the midst of unprecedented demographic, economic and social changes that impact nearly every aspect of our personal and professional lives. Increasing longevity and insufficient savings mean that older workers will be working longer and shrinking their retirement. Mid-career workers are trying to reboot their enthusiasm for a longer and more demanding work life as they simultaneously try to fund their future retirement. Young workers are struggling to enter the workforce during tough economic times. What makes each of the four working generations tick – and perform at their best? What are they looking to get from - and give to – their jobs? How will they measure success in this new era? This presentation will explore these issues while showing how to retain and attract valuable talent and enhance productivity through programs such as: creative use of flexible work arrangements, innovative learning and mentoring opportunities, sabbaticals, retraining, re-careering, flex-retirement and creative compensation and benefits programs.

Retirement Wake-Up Call: The Future of Financial Services

How has today's financial crisis altered the relationship between client and financial advisor? Based on research findings from numerous highly acclaimed Age Wave studies on retirement and financial services, this presentation sheds light on which aspects of the financial services industry are dying and which are coming alive. It outlines the "new" retirement-related needs, worries, and aspirations – and how financial services firms and advisors can re-establish trust with the wary public. Meet the "Ageless Explorers," the "Comfortably Contents," the "Live for Todays" and the "Sick and Tireds." Learn how each group feels about their lives, their prospects for fulfilling their hopes and dreams for retirement and what role financial planning, employer support and/or government policies have played in getting them to where they are today. This presentation also covers how the emerging adult lifestage demands of careers, parenthood, eldercare, grandparenthood, singlehood, disability and retirement will affect savings and retirement funding.

How the Age Wave Will Transform the Marketplace - and Our Lives

This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and marketers. How might increasing longevity and declining fertility impact societies, economies, families and individual lives? Do people want to live traditional "linear" or more flexible "cyclic" lives and how does that alter brand loyalty? How will the "age wave" impact the consumer marketplace and which sectors and products will shrink and which will grow: from vitamins and nutraceuticals, cookies to lifetime income insurance and anti-aging healthcare, and from adventure travel to edutainment. Which industries – and countries - are hopeful about their "age wave" prospects and which are fearful? This presentation outlines how companies should orient their branding and marketing to best resonate with the new generation of "middlescent" adults. Dr. Ken Dychtwald will also provide a list of "key marketing lessons" from 35 years on the front lines - that can be applied by marketers across industries.

The Longevity Revolution: The Future of Health and Healthcare

This sweeping presentation provides a visionary glimpse into the future of the body, health and healthcare. How long might we live? Will our later years be a time of health and vitality or illness and disability? Are we heading toward "Shangri-la" or "Gerassic Park?" How far will we go in our pursuit of the "fountain of health?" What are the new frontiers of medicine – from genomics, anti-aging therapies, therapeutic cloning and virtual surgery to pharmaceuticals, cosmeceuticals and nutraceuticals. How might they be used to combat the diseases of aging? What role will consumer empowerment and self-care play in the new healthcare marketplace? This presentation previews how rising longevity, the aging of the population, and increasingly self-empowered consumers are converging to transform nearly every aspect of our healthcare system—from professional training and geriatric competency to IT, from facility design to service delivery, from high tech to self-care.

The New Experiential Marketplace

At this moment in history – with so many fears and worries – there is a deepening appreciation for the immeasurable value of great times with friends and loved ones, the satisfaction of continued personal growth and lifelong learning and the excitement of encountering new people, places and cultures. In addition, fueled by the dual liberations of empty nesting and retirement, tens of millions of men and women are beginning to enjoy more free time than at any other point in their lives. These forces are causing a massive shift in interest from a desire to purchase "things" to an unquenchable appetite for new, exciting, stimulating and challenging "experiences." Learn how this change will transform the consumer marketplace and give birth to a new assortment of travel, leisure, recreation, rejuvenation, entertainment, infotainment, housing, volunteering and lifelong learning industries.

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Maddy Dychtwald
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