Martha Rogers

Business 2.0 Magazine named Martha Rogers, PhD, one of the “19 most important business gurus of the past century.” The World Technology Network named her as “an innovator most likely to create visionary ripple effects.”

Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Rogers’ experience, expertise, and ability to think "out of the box" makes her equally popular with media interviewers, speaking event planners, and Fortune global 1000 executives. She helps organizations learn more about balancing long and short-term goals by managing customer value and building stronger customer relationships, explaining what empowered customers, networked employees, innovation, and trust mean for the future of every business, and why and how to overhaul your business model before your competitor does it for you.

Rogers’ most innovative strategic thinking is embodied in her book Return On Customer, which documents the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. The book has climbed into the top 20 business books on Amazon, was a top ten business bestseller for 2005 with 800CEORead.com, and Fast Company named the book one of the “15 most important reads” of the year.

Rogers’ latest book, co-authored with business guru Don Peppers, Rules to Break & Laws to Follow, upends some of the most cherished but wrongheaded thinking of the past century, and offers a solid road forward for intrepid leaders determined to succeed.

Rogers is a founding partner of Peppers & Rogers Group, which in 2003 joined Carlson Marketing Worldwide. An Adjunct Professor at the Fuqua School of Business at Duke University, she is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology.

Named International Sales and Marketing Executives' Educator of the Year, Rogers was also named, along with Don Peppers, Direct Marketer of the Year by DM Days New York. Accenture's Institute for Strategic Change ranked her among the global “Top 100 Business Intellectuals.”

Rogers began her professional career as a copywriter and advertising executive, and earned her PhD at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, she has led several large subscription-based research studies focusing on particular aspects of CRM. She serves on the Board of Directors for ClickSquared.