Michael Rogers
"We're all practical futurists now. The future happens so quickly that we need to make plans here and now for what will happen next." These are the words of technology pioneer Michael Rogers, the author and futurist who completed two years as futurist-in-residence for The New York Times. He is a columnist for MSNBC.com, and as a practical futurist he helps businesses and organizations worldwide think about the future.
In recent years Rogers has worked with companies ranging from FedEx, Boeing, and NBC Universal to Microsoft, Pfizer, and American Express. As a speaker he is known for charisma and for stretching minds, and has delighted audiences worldwide with his storytelling and provocative thinking. He addresses groups ranging from venture capitalists and corporate executives to educators, students, and the general public and is also a regular guest on radio and television, including Good Morning America, The Today Show, PBS, CNN, and the History Channel.
Rogers began his career as a writer for Rolling Stone and went on to co-found Outside magazine. He then launched Newsweek's technology column, winning numerous journalism awards including a National Headliner Award for coverage of the Chernobyl meltdown.
For ten years he was vice president of The Washington Post Company's new media division, guiding both the newspaper and its sister publication Newsweek into the new century, as well as serving as editor and general manager of Newsweek.com where he won the Distinguished Online Service Award from the National Press Club for coverage of 9/11.
His work in interactive media ranges from the first Lucasfilm computer game and interactive CD-ROMs to Prodigy, America Online, and finally the Internet. In 1999 Rogers received a patent for the bimodal spine, a multimedia storytelling technique, and is listed in Who's Who in Science and Engineering. In 2007 he was named to the Magazine Industry Digital Hall of Fame, and in 2009 he received the World Technology Network Award for Lifetime Achievement in Media and Journalism.
Recently, Rogers figured in the international bestseller The Immortal Life of Henrietta Lacks by Rebecca Skloot; early during his career as an investigative reporter for Rolling Stone, he was the first to track down the family of Henrietta Lacks and bring her story to the public.
Rogers studied physics and creative writing at Stanford University with additional training in finance and management at the Stanford Business School Executive Program. He is also a best-selling novelist whose fiction explores the human impact of technology.
Topics
Use the Downturn to Rethink, Restructure & Thrive
Michael Rogers has long argued that even without the recession, three key elements will characterize successful businesses in the next decade: virtual organization, Web 2.0 and the extended Internet. We’re seeing a perfect storm of technology, infrastructure and Millennial workforce capabilities converge to let smart businesses, from sole proprietorships to multinationals, decrease costs while increasing reach and productivity. For savvy organizations, today’s downturn actually represents the perfect opportunity to rethink and restructure, using low-cost software tools, to fit this emerging paradigm. Not only will you survive the extended storm ahead of us, but you will emerge into calmer waters already outfitted for the opportunities of the next decade.
The Digital Lifestyle
Computers, the Internet and the digitization of all media are changing many aspects of the American lifestyle—from how we work, where we shop, how we entertain ourselves and even how we meet our mates. It is also beginning to reshape the way our homes are built, furnished and lived-in. What does the digital lifestyle mean for what companies must do to reach their customers and how products must change to meet new needs? It’s necessary to tie together strands from pop culture, consumer electronics and even home décor to understand fully the scope of the transformation.
The State of Trust
In many ways, modern technology has temporarily eroded trust, as bloggers blow the whistle on corporate cover-ups or catch the big media companies in mistakes or misrepresentations. In families it has created a new tension between parents and children, as kids seek freedom in the Internet world that is uniquely their own while parents worry, quite rightly, about the dangers that lie online. But there are also some methods emerging wherein new technology can be used to increase trust among families and communities.
Management Meets the Future
Managers are facing multiple new challenges: virtual work forces, flattened corporate structures, a new generation of ambitious and cyber-savvy workers, a heightened atmosphere of public scrutiny—not to mention the perennial pressure to do more with less. How are smart managers coping and what’s next to come?
Reaching the Millennials
From Henrietta Lacks to the Future of Healthcare: A Science Writer Looks Back—and Ahead
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