Philip Kotler

Philip Kotler is the Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, IL. Kellogg was voted the "Best Business School" for six years in Business Week's survey of US business schools, and is rated as the "Best Business School for the Teaching of Marketing." Professor Kotler has significantly contributed to Kellogg's success through his many years of research and teaching there.

Professor Kotler received his master's degree at the University of Chicago and his PhD at MIT, both in economics. He completed post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Having published over one hundred articles in leading journals, several of which have received best-article awards, Professor Kotler also authored the following: Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations and Kotler on Marketing.

Professor Kotler was the first recipient of the American Marketing Association's (AMA) "Distinguished Marketing Educator Award" (1985). The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for "Marketing Excellence," and he was chosen as the "Leader in Marketing Thought" by the Academic Members of the AMA in a 1975 survey. He also received the 1978 "Paul Converse Award" of the AMA, honoring his original contribution to marketing, and in 1989 received the Annual Charles Coolidge Parlin Marketing Research Award. In 1995, the Sales and Marketing Executives International (SMEI) named him "Marketer of the Year."

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

A holder of nine honorary degrees, he has been Chairman of the College of Marketing of the Institute of Management Sciences, a Director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, and a member of several boards.

Professor Kotler has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies about how to apply sound economic and marketing science principles in order to increase competitiveness. He has also advised governments on how to develop and position the skill sets and resources of their companies for global competition.