Richard Laermer

Author of the brand new book 2011: Trendspotting, Richard Laermer is an oft-quoted source for media and other influential types on topics regarding the future of this crazed world.

CEO of RLM PR, one of the only independent PR firms that’s actually fun to work with, Laermer is the best-selling author of Punk Marketing, the perennial PR handbook Full Frontal PR, and TrendSpotting, among others.

A widely sought after business speaker and media trainer, Laermer has co-hosted TLC’s cult show Taking Care of Business, and has a following as a commentator for Public Radio’s Marketplace program. His BadPitchBlog (BadRelease.com) with Kevin Dugan is the industry’s watchdog and was a recipient of the Public Relations Society of America’s Bronze Anvil Medal for Best Blog. He is the man behind Unspun Radio, available on iTunes and celestial radio stations, and the blogger behind the brand new trend-a-day site, Laermer.com.

Previously a journalist for many years, Laermer was also director of public affairs for Columbia Business School in the early ’90s. It was there he used his “bullet-theory” campaign of getting several types of stories into the news at once to help the School reach the $75 million mark in a $100 million capital financing drive within seven months. Within six months’ time the school’s dean had become a major education spokesperson and Laermer’s initiatives were the talk of the national business media (particularly with his seminars featuring Kissinger and more).

As a reporter, Laermer’s work has been featured in The New York Times, New York Daily News, Reuters, USA Today, New York Magazine, Saturday Review, US Weekly, Interview, Crain’s NY, New York Post, Chief Executive, Soho Weekly News, Editor & Publisher, and many others.