Lifting the Hood: The Obama Engine & How It Worked from Day One
"Lifting the Hood" is an intimate, insider perspective on how the game-changing Obama brand was launched in early 2007 and how a brand-new approach to the political map, calendar, social media, and voter mobilization resulted in historic victories in 2008 and 2012. This keynote speech from speaker Roger Fisk walks audiences through the early organizational decisions to reject almost all of the 20th-century assumptions about the American electorate, the early development of the unique Obama approach to online tools, the groundbreaking approach to cultivating donor dollars, the campaign's approach to community organizing, and much more.
One Week in a 21st-Century Presidential Campaign
"One Week in a 21st-Century Presidential Campaign" is a granular look at all the moving parts of a modern presidential campaign as it advances its political message, its community-based voter outreach, its online presence, and its fundraising, and how the most precious commodity a campaign has - the candidate's time - is prioritized. Most importantly, "One Week" anatomizes how to coordinate and harmonize all the moving parts for maximum political gain every day, every news cycle, every quarter and, ultimately, every campaign. In this speech, former Obama staffer and speaker Roger Fisk shares with attendees the most important facets of a 21st-century presidential campaign - communications, field and voter identification, fundraising, policy, political, scheduling, and digital.
Change as a Constant
The last ten years have brought about seismic changes to how countries interact, how the global marketplace connects lives and labor, and how information is developed, delivered, and digested. The Obama campaigns have sparked not only a tremor of political change around the world, but a whole shift in how people communicate, engage, and cooperate. Having done Trade Missions through China and India for the Obama Administration, speaker Roger Fisk can speak about these changes and how they are manifesting all over the world, as well as share lessons for how best to position a cause, candidate, or corporation to succeed in it.
