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Sandra Guzman

Emmy Award-Winning Journalist & Author


Sandra Guzmán is an award-winning multimedia journalist with more than two decades of experience in broadcast, newspaper, and magazine journalism. She is the author of the critically acclaimed book The Latina's Bible: The Nueva Latina's Guide to Love, Spirituality, Family, and La Vida and its newly released edition The New Latina's Bible: The Modern Latina's Guide to Love, Spirituality, Family and La Vida (Seal Press, 2011). With warmth, humor, and I've-been-there wisdom, her writing tackles the real-world complications that many Latinas face today.

Guzmán is the editor-in-chief of Heart & Soul - a fitness, health, and wellness magazine for women of color - and the former editor-in-chief of Latina magazine, the first national glossy lifestyle magazine targeting American Hispanic woman. She was also a former associate editor at The New York Post, where she edited nearly a dozen feature sections, including Tempo and a section she created that covered the city's Latino community. A leading expert in journalism targeting the burgeoning Hispanic market, she has produced and written hundreds of articles profiling prominent men and women in politics, business, and the arts, in addition to having written and produced hundreds of stories about Latinos and Latinas. She recently participated in the making of the HBO documentary The Latino List, for which she interviewed notable individuals such as Pitbull, Justice of the Supreme Court Sonia Sotomayor, and Eva Longoria.

Guzmán is a dynamic public speaker with extensive experience delivering keynote addresses and workshops on college campuses and Fortune 500 companies on topics involving media, race, women, wellness, pop culture, politics, and diversity. Her intimate discussions about what it means to be Latina and Latino in the 21st century are provocative, educational, and inspiring.

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The Ten Essential Habits of Every Successful Latina

The road to personal and professional success is an individual and uniquely paved path where culture and gender matter. Speaker Sandra Guzmán has found ten fundamental ingredients in the victorious journeys walked by every successful Latina she has ever interviewed - from Justice of the Supreme Court Sonia Sotomayor and actress, singer, and entrepreneur Jennifer Lopez to film producer and model Christy Turlington to millionaire investor and author Julie Stav.

"The Ten Habits of Every Successful Latina" is a two-hour, half-day, or full-day interactive training session that can be tailored to meet the needs of your organization, company, or school.

This engaging, fun, and inspiring workshop explores indispensable elements for success and teaches audiences how to diagnose cultural and gender hang-ups that may be thwarting growth. You will learn and practice techniques that will help unlock obstacles that may be keeping you from soaring.

Sandra Guzmán shares the lessons she has learned from the notable women she has interviewed over the course of her two-decade award-winning career in journalism to help you step into greatness.

Latinos Beyond Ricky Martin & Jennifer Lopez

Marketing to Hispanics: Online & Offline

The Latina Vote

Workplace Diversity Beyond Black & White: The Latino Factor

From College to the Real World: Finding Success the Latin Way

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