Sarah Lacy

Sarah Lacy knows the lay of the land in Silicon Valley and the vast power of the Web 2.0 technology like few others. As a veteran reporter covering Silicon Valley start ups—from technology innovation to cultural underpinnings-Lacy is an expert in translating the mystique and the might of this hub of technology to the rest of the world.

Heralded by BusinessWeek Executive editor John Byrne as one of the “top five well informed people on social media and Web 2.0,” Lacy is now their “Valley Girl” columnist and co-host of the Yahoo! Finance web video show “Tech Ticker.” She is also the author of Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0.

Zeroing in on the social networking phenomenon, she helps businesses and organizations grappling with new media understand how to use this powerful tool to their advantage. She offers an industry-specific four-step process for engaging online users in effective ways that benefits an organization’s employees, clients, consumers, and contacts.

Tapping into her experience immersed in technology and business, Lacy also explores how the entrepreneurs of Silicon Valley have changed the face of venture capitalism on a global scale—decoding the future through the prism of culture, technology, and economics. She advises organizations on how to leverage this trend and the opportunities it presents for success not only in the US, but around the world.