Smartcuts: The Breakthrough Power of Lateral Thinking
How did Jimmy Fallon get his big break on SNL as an unknown kid from Upstate New York? How did change makers turn Finland’s school system around? How did Youtube tycoon Michelle Phan, the fastest-rising U.S. presidents and the 2nd African American shoe designer in history climb to the top and achieve incredible things faster than expected? In this high-energy session, award-winning journalist and entrepreneur Shane Snow brings research and stories to life, showing attendees a framework for finding smarter paths to big goals and breakthroughs, and how to beat the plateau and generate momentum in work and life.
Smartcuts for Spurring & Managing Change
Change is hard. But opportunity happens in the gaps between the old and the new. How do the world’s most innovative companies manage to not only endure change, but harness it to climb to new heights — both at a macro, business level and in individual teams and projects? How do typewriter makers and children’s hospitals stay alive in the face of market shifts and competitive challenges? What can established businesses learn from revolutionaries, crazy geniuses and comedians to help manage changes big and small? In this dynamic keynote, bestselling author Shane Snow applies his Smartcuts framework to your unique industry challenges, with takeaways for leaders, managers and those on the front lines.
Accelerating Innovation in the Age of Disruption
Years of research have crystallized this fact: Breakthrough innovation happens when we rethink conventional wisdom. But how do you train yourself, and your organization, to think differently? How do you foster an environment where it’s safe to do so, where innovation can thrive without destroying your business? And how do you insulate yourself from the disruption of fast-moving competitors? In this dynamic session, bestselling author and innovation expert Shane Snow packages rigorous research and compelling data with engaging stories that will inspire your teams and provide you with a formula for unlocking innovation in any industry.
Those Who Tell the Stories Rule the World
The number one business skill of the next decade is not what you think. Shane Snow, founder of Contently and journalist for Wired and Fast Company, says storytelling will be the key driver of 21st century business at both macro and micro levels — and he has the research to prove it. Why do twice as many people trust J.K. Rowling as a leader than the Queen? How do some brands steal and maintain massive market share in a few years, and how do even the most introverted employees manage to drive innovation and climb the ladder faster than others who’ve paid dues longer than them? The answer to all of these is the same: through the power of great stories. In his signature blending of dramatic narrative and rigorous science, Snow shows why stories work at a neurological level, how both businesses at large and individuals who work in them can — and must — harness the power of story to build relationships and make people care like never before.
Accelerating Innovation In Health Care
When lives are at stake, every bit of progress matters. But it can be hard to gain momentum and innovate in matters as complicated as health, or as complex as the human body. In this session, bestselling innovation writer Shane Snow shows how some of world's most interesting developments in health care have come about, and how health organizations today can use what psychologists call "lateral thinking" to approach their challenges in new and exciting ways. From children's hospitals that save lives by studying race car drivers, to lessons from botched heart surgeries, to the creation of groundbreaking hospital tech for 1/100th of the cost, to managing organizational change in the health sector, this dynamic, research-rich and narrative-driven keynote will help you see health industry challenges with fresh eyes — and leave you with a framework for making change in your organization not just possible, but faster.
The Evolution of Media: How Technology & Content Can Impact a Brand & the Bottom Line
In a world where “every brand is a publisher,” Shane Snow, founder of Contently, says to win at business, brands need to make content, and make it about their audience. But, as companies start building digital newsrooms, what do they need to succeed? Dynamic and informative, Snow challenges businesses to embrace the evolution of media by suggesting that giving away audience-focused content is cheaper, more inspiring and better for the world than interruptive marketing. Attendees will come away with an understanding of how to use digital media to win customers and advocates at a fraction of the cost per acquisition of traditional advertising.