Courageous Decisions: The Keys to Innovation, Growth & Great Leadership
The difference between companies that feel the ‘safe’ place is the best place to be, and companies that are scaling leaps and bounds and embracing innovation as if it’s a part of their job - are courageous decisions makers. Too many folks still think business is a linear path to the next point. It’s not. It’s a series of starts and stops, of moves left and right, of the best kind of zig zags. In this speech, Darabi gives multiple examples of the most courageous people in business and how their stories reshaped organizations we’ve come to know as household names - or how they’ve built empires on the back of their bravery. She provides five practices that will help you build intrapreneurial cultures that challenge the status quo every single day thru innovation and improving customer value.
What are consumers looking for next? We are at the forefront of a revolution in which our entire lives will be digitized. There is always a new app that will make life more efficient—you can order food, groceries or even a hair and makeup team with a few clicks on your smartphone. However, the future of consumerism is far more than what you can have delivered; our lives will be inherently enhanced by the digital technology we can’t see. It’s all around us, and it will change the way we think, see, read and spend money. Darabi will tailor her talk to your organization’s industry as she breaks down the future of technology in sectors such as real estate, fashion, politics, news and food. Attendees will leave this presentation with the confidence to build a strategic approach to the new opportunities that will arise in emerging technologies.
The Beta Approach to Business Success
See something new… Test it, play with it, find out how it works… Imagine its use for your company… Find something else new… Repeat. This is the beta approach to business success. As a leadership philosophy, it is driving growth in the most talked-about companies in the world. Building a beta culture in your organization will rip loose hundreds, even thousands, of innovators whose innate curiosity in experimenting with new technologies, new products, new services and new ideas will drive your company’s competitive engine quicker and with more agility.
Those who “play with” new tech advancements first, from e-commerce to social media to cloud-computing and beyond, had a crucial leg up on their competitors. They were the first to reap the huge rewards in cost savings, operational efficiencies and building meaningful connections to customers.
In this speech, Darabi explores the beta approach to growth, and the advantages of being “first to market” which has made her one of the leading business advisors and new media experts in the world. Companies she has worked or consulted for include GE, The New York Times, Time Inc., Disney, a multi-national bank and many others. This could be one of the most important speeches your organization will hear in some time.