Cutting-Edge Digital Entrepreneur
Soraya Darabi is a trailblazing authority on digital consumerism and how to apply new technologies to foster efficiency, visibility and growth. At The New York Times, Darabi became the newspaper’s first-ever Manager of Digital Partnerships and Social Media at the age of 23, where she formed and implemented the global news leader’s first-ever digital and social media strategies. The New York Times still has these strategies in place today. As a result, she became recognized around the world for her authority as a game changer in a rapidly evolving and hard-to-understand digital world. Read More >
How to Craft a Modern Digital Strategy
Soraya Darabi: Digital Strategist and Co-Founder of Foodspotting Speaks on Social Media
Foodspotting Smartphone Application
The Social Media Sphere
Winning the Apple App
Social Media Surrounding Tsunami
The difference between companies that feel the ‘safe’ place is the best place to be, and companies that are scaling leaps and bounds and embracing innovation as if it’s a part of their job - are courageous decisions makers. Too many folks still think business is a linear path to the next point. It’s not. It’s a series of starts and stops, of moves left and right, of the best kind of zig zags. In this speech, Darabi gives multiple examples of the most courageous people in business and how their stories reshaped organizations we’ve come to know as household names - or how they’ve built empires on the back of their bravery. She provides five practices that will help you build intrapreneurial cultures that challenge the status quo every single day thru innovation and improving customer value.
“Around here, however, we don't look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we're curious...and curiosity keeps leading us down new paths.”
― Walt Disney Company Read More >
Curiosity is the one behavior all successful leaders share. When Sergey Brin of Google interviews prospective employees, he decides within 2 minutes if he will hire the applicant and 28 minutes of the meeting trying to learn 1 thing from the person in front of him. Einstein accredited his success to being a lifelong learner. Eleanor Roosevelt said that the best gift a child could have in life was the gift of curiosity.
So why is it so difficult to maintain a curious workplace? Much of the answer lies in our duel focus between getting more done, and finding a better idea. Due to the fast changing business landscapes, new ideas have become premium commodities, often determining the future success of a company. To be a top performing company, we must take risks and risks stem from ideas, ideas from curiosity.
In this speech, Darabi goes over the root, the beginning, of the world’s most creative and curious ideas. She shares the inherent benefits of curious workforces, and offers best practices for instilling a culture of learning and adaptiveness into your organization. If you are looking for a dynamic exploration into the next stage of innovation, then this is the perfect presentation for you. Read Less ^
This topic addresses the changing landscape that is accelerated by new technologies and new buyer behaviors. In an era of convergence, how do great leaders create new arms of business through ingenuity and perseverance? Bold change makers share many traits in common, including an unwavering ability to be courageous in the face of adversity and to push forward on bold ideas regardless of whether or not those ideas will fail. Bold changes is the right speech for any organization going through a transformative time, an organization looking to feel inspired about how to create new arms of revenue with formalized change-making. The speech will give two dozen examples of leaders successfully navigating change to keep their companies on top of their game.
Staying in touch with your consumer in our mobile/social tech era is increasingly challenging. To maintain engagement, it is crucial to gain an authentic foothold in any new platform coming around the bend, as this is where new communities spring up. This is more than just new apps and websites…this is about maintaining critical contact with consumers in ways they choose to listen and communicate. Leaders and managers are tasked with creating and managing intensive strategies while also knowing what the future has in store before most. Personal technologies are advancing so quickly that it is not only difficult to keep up technologies, but it is even harder to understand how they are being used and how they are changing everyday behavior. In this talk, Soraya Darabi will explore the unique strategies and best in class tips for creating a customized engagement plan or your industry and organization that helps to lasso a the current and next generation of consumers, clients and users.
Soraya Darabi has given talks to over 30 professional women's organizations about how to become a true leader in the world place. In this speech, she will go over the common traits of highly successful women in business - from internationally recognized CEOs to entrepreneurs to Hollywood moguls. She will address the adversities women face to succeed, but also create a blueprint for how women can work together to break through glass ceilings and ultimately, change industry together.
Crafted and tailored to the industries she is speaking to, this speech will cover the future of your business. The trends and forecasts to identify now to make sure your organization can readily swim with the changing tides of time.
"Soraya exceeded all of my expectations. She addressed all of the concerns that we had on content and then some, and she did a great job of engaging the audience during the Q&A. We actually had to cut the Q&A short, unusual for a keynote. The feedback from those I spoke to was very strong, including from our advisory board. And it was a pleasure to meet her. She's a very dynamic young woman."
"Soraya Darabi was not only an impressive speaker, but she tailored her presentation to us. She was also very approachable and open with students. She pretty much went non-stop for three hours because our students engaged in extended dialogue with her both during the reception and during the luncheon."
"Anyone who wants to understand social media, what makes millennials tick, and the drive to blend entrepreneurship with social impact should rush to hear Soraya Darabi. She weaves a compelling personal narrative with a treasure trove of advice that leaves audiences scampering for more notepad paper. The senior managers at GE left her talk armed with tips and inspired to take action. And I left with a new 'reverse mentor' after I stalked Soraya to keep the conversation going!"
"Please extend our sincere thanks to Soraya for her innovative and inspiring presentation at our annual conference. Her remarks were very thoughtful and right on target with our theme on innovation this year. The audience remained captivated by her knowledge and experience in this area and she brought many thought-provoking ideas to the audience. We received numerous comments on her session and many attendees loved that she challenged our group of educators to ask more innovative and challenging questions of their students. Please thank her for being with us and sharing her important message with the NAIS community."