Soraya Darabi

See something new… Test it, play with it, find out how it works… Imagine its use for your company… Find something else new… Repeat.

This is the beta approach to business success. As a leadership philosophy, it is driving growth in the most talked-about companies in the world. Building a beta culture in your organization will rip loose hundreds, even thousands, of innovators whose innate curiosity in experimenting with new technologies, new products, new services, and new ideas will drive your company’s competitive engine quicker and with more agility. As an example, those who “played with” new IT advancements first, from ERP to e-commerce to social media and beyond, had a crucial leg up on their competitors. They were the first to reap the huge rewards in cost savings, operational efficiencies, and building meaningful connections to customers. Soraya Darabi explores the beta approach to growth, which has made her one of the leading business advisors and new media experts in the world. Companies she has worked with include GE, Wired, The New York Times, and many others. This could be one of the most important speeches you will hear in some time.

The beta view to business:

• Beta is playing. Experimenting. Trying.
• Beta is constant learning.
• Beta is profiting in the true nature of the word “profit.” Making progress.
• Beta is never perfect. Never completely without fault. Just like any human being, everything can be made better.
• Beta is evolution. Many small gradual changes. Suddenly they may seem like giant leaps.
• Beta is revolution.
• Beta is open. Ready for dialogue. Open for change. Positive for co-creation.
• Beta stands for things that change. Change with consistency.
• Beta creates feedback loops for companies, individuals, and products.
• Beta is honest. Not superficial.

In this talk, social media maven Soraya Darabi discusses the challenges women face as entrepreneurs – and the advantages of being a woman in the business world. Describing the concept of women as "brand evangelists" in business, keynote speaker Darabi expounds the value of collaboration amongst women entrepreneurs in this motivational speech.

Darabi began her career as pioneer and Manager of Digital Partnerships and Social Media at The New York Times, which, prior to her arrival, didn't have a social media strategy – or even a presence. It was Darabi who led them in establishing award-winning social media campaigns across multiple platforms. Now the co-founder of Foodspotting, a geolocation-based mobile application startup, Darabi is at the intersection of emerging media, social, and mobile technologies, and brings a unique understanding of the strategies and principles guiding the future of the digital media landscape.

The beauty of the Internet is its ability to help users be more malleable and inventive. Keynote speaker Darabi discusses the importance of staying creative in the workplace, and how this creativity can be harnessed into emerging media platforms. This talk will address:

• How to find inspiration from emerging media and technology.
• How to redefine traditional roles for oneself and how to create jobs internally that best meet the demands of the changing landscape of new media.
• How to establish a new ROI for modern communications and marketing techniques best suited for the web (including new demographics of followers and fans, increasing web traffic to desired landing pages, and finding unique ways to monetize new media efforts).

In this back-to-basics speech, Darabi teaches businesses how to create a social media strategy, explaining why it's so important and laying out her pillars for success in social media. She offers tips on how to leverage emerging mediums and up-and-coming social networks to best enhance brand presence; maintain customer loyalty; reach a new generation of fans, followers, and subscribers; and increase web traffic to your brand's web page. It's must-have information for any company looking to stay relevant and competitive in today's digital workplace.

Soraya Darabi has worked on social media campaigns for such nonprofits as the Robin Hood Foundation and Charity: Water, and is co-founder of Engendering Change, an initiative to increase visibility for women in technology. In this keynote speech, she talks about how nonprofits lacking large budgets can effectively harness the power of the Internet and web communities to reach a new audience and raise funds for their cause.

Whether your company already has a stable of loyal followers or you're just starting to build your base, an engaged community is the calling card of any successful brand. In this presentation, Darabi shows you how to leverage emerging media and up-and-coming social networks to enhance your brand presence and create an online identity that accurately represents both you and your organization. Learn strategies to engage your community; integrate brand extensions with overall company goals; maintain customer loyalty; increase revenue and proven methods for hooking the next generation of fans, followers, and subscribers; and increasing web traffic to your brand's site. Darabi will help to sift through the hype, to find social platforms that will bring the most ROI to your brand or organization.

In this talk, keynote speaker Soraya Darabi addresses how to best manage multiple presences online to gain the most practical use of them, both at work and in your personal life, as well as how to manage new platforms as they emerge.