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American Program Bureau Speaking to the world for over 50 years

Soraya Darabi

Cutting-Edge Digital Entrepreneur
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Biography

Soraya Darabi is a trailblazing authority on digital consumerism and how to apply new technologies to foster efficiency, visibility and growth. At The New York Times, Darabi became the newspaper’s first-ever Manager of Digital Partnerships and Social Media at the age of 23, where she formed and implemented the global news leader’s first-ever digital and social media strategies. The New York Times still has these strategies in place today. As a result, she became recognized around the world for her authority as a game changer in a rapidly evolving and hard-to-understand digital world. In fact, Fast Company featured her on the cover of their “Most Creative People in Business” issue. Soon afterward, Darabi co-founded Foodspotting, (which was acquired by Open Table), and most recently Zady.com, one of the first online retailers to seamlessly integrate e-commerce, rich media content and social media to deliver a truly dynamic shopping experience. Zady empowers customers to take a deeper look into how and where their clothes are made—by offering beautifully constructed goods with a low environmental footprint in a world of cheap prices and fast production.

Darabi helps every venture and audience leap past the unknown with cutting-edge, digital business strategies—from the future of digital consumerism to the latest technologies—and how they will impact specific industries. She’s not only ahead of the curve on advancements in technology and business—she knows how to effectively implement them and develop them so that they scale with growth.

Her presentations are delightful learning experiences that bring immediate comfort to audiences. Friendly and enthusiastic, Darabi speaks in easily understandable terms to convey her expertise while she offers insight into how brands and organizations can get noticed in all the right ways.

Darabi’s experience and success in identifying and leveraging the latest digital technologies make her an ideal speaker for brands and organizations of all sizes. Firms who want smooth transitions with the best returns turn to Darabi for assistance in cutting through the clutter of our fast-paced, digital present and future. Those who seek her knowledge become able to effortlessly understand and embrace the changing face of industry, as well as build sustainable growth in the digital world.

RESUME
• Joined World Economic Forum’s "Young Global Leaders."
• Named one of Inc. Magazine's "30 Under 30"
• Featured on the cover of Fast Company’s “Most Creative People in Business” issue
• Zady named by Fast Company as one of the top ten most innovative retail companies in the world
in their “Most Innovative Companies” issue
• Featured on the cover of Brandweek’s “Hot Digital” issue
AdAge’s “25 People in Media to Follow on Twitter
• Co-founded Foodspotting, which was named an “app of the year” by Apple and Wired Magazine
• Product Lead for drop.io
• Manager of Digital Partnerships and Social Media at The New York Times

Topics

Futurism

What are consumers looking for next? We are at the forefront of a revolution in which our entire lives will be digitized. There is always a new app that will make life more efficient—you can order food, groceries or even a hair and makeup team with a few clicks on your smartphone. However, the future of consumerism is far more than what you can have delivered; our lives will be inherently enhanced by the digital technology we can’t see. It’s all around us, and it will change the way we think, see, read and spend money. Darabi will tailor her talk to your organization’s industry as she breaks down the future of technology in sectors such as real estate, fashion, politics, news and food. Attendees will leave this presentation with the confidence to build a strategic approach to the new opportunities that will arise in emerging technologies.

The Beta Approach to Business Success

See something new… Test it, play with it, find out how it works… Imagine its use for your company… Find something else new… Repeat. This is the beta approach to business success. As a leadership philosophy, it is driving growth in the most talked-about companies in the world. Building a beta culture in your organization will rip loose hundreds, even thousands, of innovators whose innate curiosity in experimenting with new technologies, new products, new services and new ideas will drive your company’s competitive engine quicker and with more agility.

Those who “play with” new tech advancements first, from e-commerce to social media to cloud-computing and beyond, had a crucial leg up on their competitors. They were the first to reap the huge rewards in cost savings, operational efficiencies and building meaningful connections to customers.

In this speech, Darabi explores the beta approach to growth, and the advantages of being “first to market” which has made her one of the leading business advisors and new media experts in the world. Companies she has worked or consulted for include GE, The New York Times, Time Inc., Disney, a multi-national bank and many others. This could be one of the most important speeches your organization will hear in some time.

Emerging Media: What’s Next

A staggering amount of technology has been inspired by science fiction. For instance, mobile phones came out of Star Trek. We live in a world where everyone seems to label themselves as a digital strategist, but what does that really mean? It means knowing what’s coming next and using a future-forward approach, much like Star Trek did. It’s about using new platforms and specific strategies to embrace upcoming technologies, as they begin to scale.

In this presentation, futurist and digital strategist Darabi will show you how to leverage new trends in emerging media across social networks and mobile technology. You will learn what questions to ask in order to stay ahead-of-the-curve, enhance your brand presence, create an online identity that accurately represents both you and your organization and most importantly, understand how to create a culture of innovation inside of your company. Ultimately, Darabi will help you sift through the hype, maintain customer loyalty and find platforms that will bring the most ROI to your brand or organization.

In this talk, Darabi will discuss recent award-winning strategies that have changed the face of industry, as well as outline the steps needed for any business to create an award-winning strategy from scratch. She’ll site examples from leading companies which have embraced technology—and have flourished because of it. You’ll discover the ingredients for your organization to be thought of as a leader, including

Future of Conscious Business

More than previous generations, millennnials want social responsibility and transparency from the brands they buy. In the history of business, there have been few companies as successful as McDonald’s. In its heyday, 2,000 new “Golden Arches” opened each year — an average of one every five hours. But, today, there are several new kids on the block: Chipotle, Pret a Manger, to name just a couple. These companies share two things in common. They’re stealing large chunks of market share from legacy brands like McDonald’s - in part because of their emphasis on clean food and healthy living. And, critically, they have embraced transparency at the core of their operations and marketing. Today, after a long stretch of outperforming other food chains, McDonald’s is struggling, in part, because they are losing relevance with today’s consumers. Millennials — who in the US alone already account for an estimated $1.3 trillion in direct annual spending and influence consumer attitudes among Gen-Xers and even baby boomers — have come to expect greater transparency about the food that goes into their bodies and they’re now starting to expect that same transparency in the clothing they put on their bodies.

Will your business be affected by the “NEW consumer?”

In this speech, Soraya Darabi will discuss the future of Conscious Business in America, and why embracing Social Impact as part of your core mission is as important now as it ever will be.

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