The Beta Approach to Business Success
See something new… Test it, play with it, find out how it works… Imagine its use for your company… Find something else new… Repeat. This is the beta approach to business success. As a leadership philosophy, it is driving growth in the most talked-about companies in the world. Building a beta culture in your organization will rip loose hundreds, even thousands, of innovators whose innate curiosity in experimenting with new technologies, new products, new services and new ideas will drive your company’s competitive engine quicker and with more agility.
Those who “play with” new tech advancements first, from e-commerce to social media to cloud-computing and beyond, had a crucial leg up on their competitors. They were the first to reap the huge rewards in cost savings, operational efficiencies and building meaningful connections to customers.
In this speech, Soraya Darabi explores the beta approach to growth, and the advantages of being “first to market” which has made her one of the leading business advisors and new media experts in the world. Companies she has worked or consulted for include GE, The New York Times, Time Inc., Disney, a multi-national bank and many others. This could be one of the most important speeches your organization will hear in some time.
Emerging Media: What’s Next
Why does knowing “what’s next” in emerging media greatly impact your business? Whether your company already has stable loyal followers or you're just starting to build your base, an engaged community is the calling card of any successful brand. In this presentation, futurist and digital strategist Soraya Darabi shows you how to leverage new trends in emerging media across social networks and mobile technology. You will learn what questions to ask in order to stay ahead-of-the-curve, enhance your brand presence, create an online identity that accurately represents both you and your organization and most importantly, understand how to create a culture of innovation inside of your company. Ultimately, Darabi will help you sift through the hype, maintain customer loyalty and find social platforms that will bring the most ROI to your brand or organization.
Future of Conscious Business
More than previous generations, millennnials want social responsibility and transparency from the brands they buy. In the history of business, there have been few companies as successful as McDonald’s. In its heyday, 2,000 new “Golden Arches” opened each year — an average of one every five hours. But, today, there are several new kids on the block: Chipotle, Pret a Manger, to name just a couple. These companies share two things in common. They’re stealing large chunks of market share from legacy brands like McDonald’s - in part because of their emphasis on clean food and healthy living. And, critically, they have embraced transparency at the core of their operations and marketing. Today, after a long stretch of outperforming other food chains, McDonald’s is struggling, in part, because they are losing relevance with today’s consumers. Millennials — who in the US alone already account for an estimated $1.3 trillion in direct annual spending and influence consumer attitudes among Gen-Xers and even baby boomers — have come to expect greater transparency about the food that goes into their bodies and they’re now starting to expect that same transparency in the clothing they put on their bodies.
Will your business be affected by the “NEW consumer?”
In this speech, Soraya Darabi will discuss the future of Conscious Business in America, and why embracing Social Impact as part of your core mission is as important now as it ever will be.