New Rules of the Game: 10 Strategies for Women in the Workplace
In this brand new presentation, Susan reveals the findings from her new book, New Rules of the Game: 10 Strategies for Women in the Workplace which provides insights, tips and direction to women in business, based on experiences from Susan's own 30 year career, along with a dozen other prominent executives. Packard advocates for a revolutionary new perspective for businesswomen, which she calls “gamesmanship" – a strategic way of thinking that cultivates creativity, focus, optimism, teamwork, and competitiveness.
These strategies are seen in the gaming and sports worlds and often among men, but women can utilize these skills as well to learn to compete outwardly instead of inwardly, provide the necessary tools and techniques to succeed at work by thinking tactically, step up with more grit to get the next win, and level the playing field by understanding how male colleagues think and win at work, and add excitement to their careers. The information within New Rules of the Game will become a handbook, and playbook, for the future of women in business. The message is to think like a winner and act like an athlete, but at the same time don’t be afraid to use a little humor in the workplace.
Now What? Creativity, Innovation & Turning Ideas into Icons
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion, such as HGTV? Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business, which today includes cable networks, books, DVDs, interactive properties and a family of trusted television personalities. A leader who inspired those around her to push the boundaries in innovating products to achieve business success, Packard shares the leadership skills necessary to incubate — and execute — game changing ideas.
How Culture Impacts Employee Engagement: Timeless Lessons on Talent
Two of today’s toughest challenges are recruiting and retaining the best talent. Learn how a $7 billion business did it from the ground up, and how these lessons can apply to you. HGTV co-founder Susan Packard will cover critical areas, such as team structure, having a sense of mission and how small, inexpensive things can impact loyalty and workplace excellence. Having the right people in the right jobs with the right amount of motivation is crucial to any successful organization, and Packard shares what employers must do to create a workplace that can become the envy of any industry.
The Leader Within: Growing Your Leadership Team
What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.
Move Fast, Think Big: Building a Brand Leader
HGTV took a big idea – a cable television network devoted to all things home – into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.