Trish McEvoy

One of the most successful independently-owned entrepreneurial cosmetic businesses, Trish McEvoy Beauty was built on its founder and CEO’s customized approach to business. Trish McEvoy has always believed in the power of listening to the consumer, and doing so has turned her cosmetic and skincare line into a business empire set apart from the rest.

Driven by a passion for empowering people to look good, feel good, and be anything they want to be, she put the science of beauty into the hands of the consumers themselves. Over three decades later, she has earned a loyal and devoted following.

A pioneer in the combination of science and beauty, McEvoy believes that beauty is not only how you look, but how you feel. What she does is unique and always focuses on the individuality of her customers. By lending a personal touch from the top down, she created a point of difference, found a niche in the market, and filled it.

As the author of The Power of Makeup: Looking Your Best at Every Age, McEvoy dovetails her philosophy with beauty and makeup tips, customizing it to meet each individual’s personal style. Her products are innovative, emphasizing convenience, function, and style.

A reflection of the American dream, McEvoy shares how it all began with a passion, the desire to listen, and the one woman’s belief in the strength of the individual.