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Advances in Hearing Aid Technology: APB's David Pogue on "CBS Sunday Morning"

02 Oct 2018

Advances in Hearing Aid Technology: APB's David Pogue on "CBS Sunday Morning"

What most people don’t realize is that only 20% of those who need hearing aids get them. In part, that’s because of the cost: an average of $4,700, making them the third biggest purchase most people will ever make. Hearing aids are made by only five companies, sold exclusively through audiologists. In his recent CBS Sunday Morning cover story, "Turn Up the Volume," David Pogue interviews the man who persuaded both Republican and Democrat congresspeople to pass a new law that will end the 60-year hearing aid cartel. The result will be lower prices, a lot more innovation and new players like Apple and Bose.

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Tech columnist and best-selling author David Pogue is one of the most entertaining, informative and enormously popular speakers out there today. Whether he’s covering self-driving cars, virtual reality, drones, “robot uprisings,” the Internet of Things, or the latest consumer electronics, his highly engaging keynotes prove that science and technology blend brilliantly with storytelling, humor, and frequently, music and song. David Pogue provides invaluable insights on how technology impacts our work, businesses, and connections with each other—now and into the future.

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