One of the Most Recognizable Referees in NFL History
An NFL icon whose explanatory rulings and standout physique attracted a cult following, retired head referee and Super Bowl veteran Ed Hochuli is also an accomplished trial attorney and business founder. His motivational presentations on achieving success, crisis management, negotiation and team building showcase football as the ultimate analogy for life and business. Sharing NFL video highlights to illustrate his points, anecdotes from the field, insights about players and crowd-pleasing behind-the-scenes stories, Ed evangelizes the principle that he has lived his life by: Anyone can be successful if they are prepared to put in the effort. Read More >
How did Ed Hochuli go from officiating Pop Warner games in front of 50 parents to refereeing a Super Bowl with 350 million people watching? The same way Tom Brady went from being a sixth round draft pick to a five-time Super Bowl champion: Hard work. Successful people are successful because they choose to be. It’s all about attitude. Read More >
According to Ed, the very definition of the word “average” means that most people are either average or below average—and content to be so. Few people truly put out the effort to be the best that they can be. Ed believes that anyone can be highly successful if they make a conscious choice and follow a few simple principles. In this entertaining and enlightening presentation, Ed sums up the secret to success in what he calls the “Average Joe Principle.” Sharing anecdotes from on and off the field, entertaining video clips from his long career in the NFL, and actionable tips and practices, Ed unlocks the secrets to being successful at whatever job, sport or challenge you take on. Read Less ^
If there is one thing Ed Hochuli has experienced as an NFL official, it’s continuous crisis. After all, every single play in an NFL game is, in reality, part of a series of crises with unknown outcomes. For 28 years, Hochuli managed crisis under the watchful eye of the NFL brass, coaches, pundits, screaming fans and millions of viewers. He needed to immediately react to what was going on—by being exceptionally prepared for the possibility of whatever might happen next. In this illuminating presentation, Ed shares the hard-won lessons of crisis management learned officiating NFL games (including two Super Bowls) litigating high stakes legal cases and leading a large law practice. Noting that, “Nothing ever goes as expected, but if you truly plan for crisis, it’s not a crisis when it occurs,” he shows his theories in practice through video from NFL games.
Incorporating NFL game video, personal stories about players and coaches, and lively audience participation, Ed explores the lessons he has learned negotiating with the Big Boys during 28 years as an NFL referee and more than three decades as a top trial lawyer. Asserting that every football game involves constant negotiations with players and coaches, he shares skills honed on the playing field while officiating almost 600 games. With entertaining NFL video demonstrating his points, Ed provides invaluable takeaways for effective, strategic negotiation from a perspective few have ever seen before.