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Ed  Hochuli

Ed Hochuli

One of the Most Recognizable Referees in NFL History

Biography

Ed Hochuli covered two Super Bowls (SB XXXII and SB XXXVIII), 10 conference championship games, refereed 28 playoff games, the Pro Bowl and close to 600 NFL games. In addition, he appeared on the cover of Sports Illustrated on October 8, 2012, played college football for four seasons at the University of Texas at El Paso (UTEP) and began officiating high school games and college football games for the Big Sky and Pac-10 Conferences during the 1980’s. Read More >

Currently a trial lawyer and partner in the law firm of Jones, Skelton and Hochuli, he uses real life experience in his legal profession, as well as his constant negotiations with players and coaches during the 500+ games he has officiated in the NFL, to hone his recommendations on the best negotiation techniques in whatever field or endeavor. Hochuli has personally tried over 150 civil jury trials to verdict and is one of the most experienced trial lawyers in Arizona.

His presentation is based on several actual NFL video clips and many anecdotes from his years on the field. Both educational and entertaining, this is a lesson in negotiating from a perspective few have ever seen. Read Less ^

Speech Topics

Is This Pop Warner, or the Super Bowl?: The Average Joe Principle

Ed Hochuli is a Phoenix trial attorney with his own 90 lawyer firm, who has personally tried over 150 civil jury trials. But he is most widely recognized as a Referee in the National Football League, where’s he has worked for the last 28 years, Refereed two super bowls and 10 championship games, along with over 575 games in the NFL. Having been highly successful at both jobs, one wonders what he views as the keys to his success. How does a football official go from officiating 8 year olds in front of 50 parents, to Refereeing a Super Bowl with 350 million people watching? Read More >

By the very definition of the word “Average”, most people are either average or below average, but Ed believes that instead, anyone can be highly successful, if they just follow a few simple principles.  In this very entertaining and enlightening presentation, Ed sums up the secret to his success in what he calls “The Average Joe Principle”.  His presentation includes anecdotes and a variety of video clips from his long career in the NFL.  It provides his tips and beliefs on the secrets to being successful at whatever job or avocation one takes on. Read Less ^

Managing a Crisis in Real Time, aka, the Story of My Life!

If there is one thing Ed has experienced, it’s crisis. In fact, a NFL game is nothing but a series of one crisis after another – all under the watchful eye of the NFL brass, coaches, and a hundred million screaming fans. Read More >

In this presentation, Ed shares with us his keys to crisis management.   Between his law practice and the NFL, nothing ever goes as expected. And the football field is perhaps the biggest continual crisis of all. His presentation includes anecdotes and a variety of video clips – all from actual NFL games. It includes his tips and beliefs on how to prepare for crisis and how to deal with it when it hits, because one thing we all know – crisis will occur. Read Less ^

Negotiating with the Big Boys

With the help of actual NFL game video, anecdotes with the players and coaches, and your help thru audience participation, Ed talks about the lessons he’s learned negotiating with the Big Boys during his 28 years on the NFL football field, and how they teach valuable lessons for negotiating in the legal world.  He uses real life experience in his legal profession, as well as his constant negotiations with players and coaches during the over 575 games he has officiated in the NFL, to hone his recommendations on the best negotiation techniques in whatever field or endeavor.  His presentation is based on several actual NFL video clips and many anecdotes from his years on the field.  Both educational and entertaining, this is a lesson in negotiating from a perspective few have ever seen.