Former Apple Ad Consultant
Ken Segall is the New York Times bestselling author of Insanely Simple and Think Simple, which celebrate simplicity as “the most powerful force in business." He’s also an extraordinary storyteller, and his many years as Steve Jobs’ ad man give Ken some fantastic stories to tell. He was a key player in Apple’s extraordinary rise from the ashes, leading the creative team behind the famous Think different campaign. He’s also responsible for the little “i” that became the foundation of Apple's naming strategy from one revolutionary product to the next. As the company climbed ever higher, Ken observed the tangible benefits of Jobs’ philosophy that “simplicity can move mountains.” In addition to his experiences with Apple, he has also served as agency creative director for Intel, Dell, IBM and BMW. An experienced marketer of iconic brands, Ken delivers powerful business insights to audiences, adding color with behind-the-scenes stories from the unpredictable world of Steve Jobs. He shows how any organization—large or small—can benefit from the principles that drove the success of Apple and others. Read More >
Simplicity is the most powerful force in business. Steve Jobs’ obsession with simplicity guided Apple from near bankruptcy to become the world’s most valuable company—in only 14 years. And Apple is not alone. More and more companies around the world are tapping the power of simplicity to improve products, motivate employees and create more loyal customers. Ken Segall uses his personal experience as Jobs’ ad man and interviews with world business leaders to show how any organization can transform through the power of simplicity.
Steve Jobs was as advertised—difficult, demanding and volatile—but he was also one of the most effective business leaders in history. It was his special mix of talent and personality that allowed him to rejuvenate Apple after others had failed. Ken Segall offers a closer look at Steve’s management style, illuminating principles that any company can use to motivate employees, make better products and streamline complicated businesses.
Apple has long been the gold standard for advertising creativity, quality and effectiveness. Having created many of Apple’s iconic ads, Ken Segall shares behind-the-scenes stories that help an audience understand how strategies were developed and how ads were produced. Marketing audiences would do well to learn how great campaigns were born.
"It was such a pleasure to meet you and hear your keynote address at our Inaugural Kansas Health Foundation Symposium. Your remarks were engaging, enlightening and thought-provoking, and the audiences was completely captivated. We could not have chosen a better person to close the symposium to share experience and insights about going from complexity to simplicity in whatever challenge we face. Thank you for your contribution to making our health symposium so memorable."
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