Bestselling Author of Smartcuts & Co-Founder of Contently
“The next Gladwell.” That's what fans and critics from Forbes to The L.A. Times are calling award-winning journalist, bestselling author, and keynote speaker Shane Snow. A dynamic storyteller and serial entrepreneur, Snow has been declared a “Wunderkind" by The New York Times, a “Maverick” by Details Magazine, and his work “Insanely addicting” by GQ. Read More >
APB Presents: Shane Snow
At IBM Event
On Media, Storytelling, and Content Marketing
Be the first to get a peek at the powerful insights from award-winning entrepreneur and author Shane Snow’s forthcoming new book on the extraordinary new art and science of teamwork. Join him on an intellectual adventure through history, neuroscience, psychology and business, exploring the counter-intuitive secrets of the world’s most successful teams and coalitions. You’ll learn about the surprising factor behind most failed mergers and marriages; how a certain method of fighting is more useful than brainstorming; how properly leveraging “diversity of thought” helps groups outmatch much more talented teams; the science of becoming open-minded—and the outsize effect it has on group success; and the counter-intuitive truths about becoming better team players ourselves. This brilliant and entertaining keynote performance will change the way you think about people, progress, and collaboration.
Award-winning entrepreneur and author Shane Snow takes audiences on a tour of his groundbreaking new research that examines the truth about team dynamics — and the counter-intuitive reasons some groups thrive, while far too many collaborations fail. Through surprising studies and stories spanning business, sports, law enforcement, and social movements, Snow explores how the world’s greatest collaborators and coaches get people who dislike each other to collaborate; why “culture fit” is stupid; and the science of leveraging diverse backgrounds and skills to make teams smarter. Discover the secrets through the stories of feuding rappers, rag-tag soccer teams, real-life buddy cops, special forces soldiers and dominatrices, disruptive companies and subversive city planners, a gang of pirates who joined forces with their enemies to save their city, and the surprising collaborations that helped America change its mind on gay rights, immigrants, and mental health. The payoff: a series of delicious insights on day-to-day progress and a blueprint for changing the world together.
Breakthrough innovation happens when we rethink conventional wisdom. But how do you train yourself, and your organization, to think differently? How do you foster an environment where it’s safe to do so, where innovation can thrive without destroying your business? How do the world’s most clever companies manage to not only endure change, but harness it to climb to new heights? How do rocket makers and children’s hospitals stay alive in the face of market shifts and competitive challenges? What can established businesses learn from revolutionaries, crazy geniuses, and crackpot comedians to help manage changes big and small? In this dynamic and surprising keynote session, innovation expert Shane Snow reveals the formula from his bestselling book Smartcuts: The Breakthrough Power of Lateral Thinking, packaging rigorous research with compelling stories that will inspire your teams with a formula to unlock innovation in any industry, and showing attendees—workers and leaders alike—how to beat the plateau and generate momentum in work and life.
In this entertaining and action-oriented keynote session, Shane Snow, founder of Contently and Wired Magazine correspondent, shares the fascinating content strategy insights behind his award-winning company and hit book Stories at Work. Why do twice as many people trust J.K. Rowling than the Queen of England? How do some companies build incredible brands, gain massive mindshare, and change their customers’ minds seemingly overnight while others toil for years to do the same? The answer to all of these is the same: through the power of great storytelling. With his signature blending of dramatic narrative and rigorous science, Snow shows not only how each member of the audience can use storytelling to supercharge their respective jobs, but how stories work at a neurological level and how our organizations can harness their power to build relationships, make people care, and spur the change we need.
When lives are at stake, every detail matters. But it can be hard to gain momentum and innovate in matters as complicated as health, or as complex as the human body. In this high energy session, bestselling innovation writer Shane Snow shows how some of world's most interesting developments in health care have come about, and how health organizations today can use what psychologists call "lateral thinking" to approach their challenges in new and exciting ways. From children's hospitals that save lives by studying race car drivers, to lessons from botched heart surgeries, to the creation of groundbreaking hospital tech for 1/100th of the cost, to managing organizational change in the health sector, this dynamic, research-rich and narrative-driven keynote will help you see health industry challenges with fresh eyes — and leave you with a framework for making change in your organization not just possible, but faster.
"Shane did a wonderful job. So many people said he inspired them…Sincerely enjoyed both his presentation and getting to know him while he was onsite."
"He was excellent!! Our team loved him and left inspired. The talk was engaging and memorable. Thank you!!"
"He was amazing! Our attendees LOVED him. One attendee said he changed her life, if that tells you how well he did. And he was a delight to work with which makes my job even better!"
"Simply said, Shane Snow is an amazing speaker. Not only is he knowledgeable and articulate, he skillfully crafted his message to each of the different audiences we put him in front of—from c-suite executives, to business students, to our own employees. Our clients walked away with a different perspective on the world and thanked us profusely for including them. Best of all, he's flexible and down to earth, so working with him is a pleasure."
"Shane was great—all of the feedback from his presentation has been really positive. The execs here at IBM, as well as the production company, have all been saying great things about his presentation. Please share our thanks with him for a great job."
"Shane's ability to reduce complex concepts into easily applicable life lessons is truly a mark of a brilliant man and a phenomenal speaker. It is no wonder he is being heralded as that new Gladwell. It was an honor having him speak at The Salon, and we would gladly have him back.
"I’ve hosted Shane at Mashable and Edelman events, and he is always on point, knows how to engage the audience, and can eloquently talk about anything from content marketing to digital operations to entrepreneurship. I would highly recommend Shane as a speaker, panelist or a moderator.
"Faced with the unenviable job of opening our event, Shane Snow brought such conviction and energy to the stage that it helped set the tone for the rest of the show. Shane is charismatic and insightful on stage, and puts the audience at ease with his confident presence and deep and thoughtful knowledge. He was one of the standout speakers of the entire show and I hope to work with him again soon."
"It went really well! Other presenters and attendees alike were referring to his keynote all day. Thanks again for making it happen for us on short notice, I feel privileged and fortunate that it worked out. He certainly had an impact on everyone—and made those who missed him jealous! I know I will think a lot about his presentation for days to come."
"Want to thank you again for speaking at our sales and marketing kickoff yesterday! Your presentation really resonated with the team. Seriously, there was not one person who didn't love your session. Everyone couldn’t stop talking about it. We’re excited to read your book and look forward to working together again in the future."
"Shane was great. We got lots of good feedback about the power of stories and the also the bits about lateral thinking and borrowing from industries/functions. This is a big annual event for our marketing department, and we always aim to get energized and inspired by external speakers."
"Shane was great! He engaged with our audience and was able to tie back to our event and key messages in the end. I heard several people comment on his presentation and that they were prepared to go back into the practices and have discussions about lateral thinking. Even some of our executive leadership in the audience found key points they’re planning to use in planning with their staff. Thank you again for your help in coordinating Shane for our event!"