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Thom  Winninger

Thom Winninger

Marketing Strategist


He has been referred to by his colleagues, clients, and friends as “America’s Leading Market Strategist.”  He is Thomas Winninger, founder of the Winninger Institute for Market Strategy, a research institute, and author of the best-selling books, MarketQuake, Full Price, Price Wars, Hiring Smart, Sell Easy, Bullseye! and his latest book B.A.A.A.M: Big Audacious Adverse Adjustments in the Marketplace which outlines how to differentiate yourself and create your distinct brand using the absolute truths of business. Read More >

Winninger’s companies include IntroSpect Research, TeamTrac Training and Winninger Works Productions.  His companies have received the Blue Chip Enterprise Award from the US Chamber of Commerce for market resilience.  He was a nominee for America’s Entrepreneur of the Year Award and holds the coveted CPAE (Council of Peers Award of Excellence) designation for his lecture skills.  Winninger is also the 1995 recipient of the prestigious Cavett Award, the National Speakers Association’s highest award given to only one member per year.

Winninger has a unique ability to work within industries to create strategies that gain market advantage.  His market strategies have been featured on CNBC First Business, in BoardRoom Reports, Venture, and Success magazines, and published in over 300 trade journals, publications and newspapers.  He is frequently referred to as “America’s Leading Market Strategist” and as the man who is reinventing the way companies create differentiation and capture market share. Read Less ^

Speaker Videos

America's Leading Market Strategist

Speech Topics

Big Audacious Adverse Adjustments in the Marketplace

Living Your Brand: Universal Principles to Turn Your Brand Into Market Dominance

Market Quake 2020: Capturing the 10 Trends Forces that Threaten Your Future

Price Wars: Secrets to Beating the Price Wars Without Destroying Profits

Gearing Up for Growth

Bullseye: How Market Leaders Consistently Hit the Make

Creating Distinctive Value: Building your Business from the Outside In