Afdhel Aziz
Expert on Storytelling in a Post-AI World for Leaders, Managers & Teams to Drive Trust, Engagement and Growth
Afdhel Aziz
Expert on Storytelling in a Post-AI World for Leaders, Managers & Teams to Drive Trust, Engagement and Growth
Biography
Afdhel Aziz is a storytelling guru with 30 years of experience who helps leaders understand how stories move people from awareness to belief—and from belief to action—when AI scales everything else.
Afdhel, a former Fortune 500 business executive, embarked on a remarkable journey after experiencing the devastating effects of the Indian Ocean tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life.
In 2017, after a 20 year career leading brands at Procter and Gamble, Nokia, Heineken and Absolut Vodka, Afdhel made a pivotal decision to leave the corporate world and establish global strategic consultancy Conspiracy of Love.
Through his work there, Afdhel has advised Fortune 500 leaders at companies including The Gap, Sephora, and Adidas, gaining rare insight into how leadership narratives galvanize teams, build trust, and drive growth and impact.
As a longtime Forbes contributor, he has interviewed hundreds of entrepreneurs and CEO’s disrupting industries, uncovering a consistent pattern: the leaders who scale fastest are those who can tell the clearest, most compelling stories.
Through his creative studio Good is the New Cool, in partnership with TIME, Afdhel builds platforms that turn stories into shared belief and cultural momentum—drawing as well on his personal work as an award-winning poet, novelist, and film director to apply timeless narrative techniques to modern leadership challenges.
He has inspired audiences globally at companies like Disney, Walmart, and Microsoft, as well as leadership, HR and innovation conferences like the Fast Company Innovation Festival, Cannes Lions and many more.
Speaker Videos
Afdhel Aziz Speaker Reel | Inspiring AAPI Keynote Speaker
Good is the New Cool: Guide to Personal Purpose | Book Trailer
Speech Topics
Storytelling: The Most Powerful Post-AI Business Skill Worth Building
In a world where AI scales execution, storytelling is what scales belief, trust, and action.
As technology accelerates everything—from content to decisions to disruption—the real bottleneck facing leaders isn’t capability. It’s alignment. It’s meaning. It’s belief.
Storytelling has become the essential leadership operating system of the AI era—one that every organization, and every leader, must now learn to master.
In his practical, entertaining and highly actionable talks, Afdhel Aziz shares proven techniques leaders, managers and employees can use to turn storytelling into a scalable capability—not to generate more noise, but to cut through it. Especially at a moment when attention is fragmented and AI floods the system with infinite content, he shows how storytelling becomes the tool that aligns people, accelerates change, and restores agency.
Because stories don’t just communicate ideas.
Stories shape culture.
Culture shapes behavior.
And behavior shapes results.
In the post-AI world, storytelling guru Afdhel Aziz helps leaders, managers and teams use storytelling as an operating system to restore trust, deepen engagement and drive results.
Afdhel has three talks for three different audiences.
Storytelling as a Leadership Operating System: Closing the Trust Gap
As AI, restructuring, and constant disruption accelerate change, many organizations face a growing trust gap: people understand what leaders are doing but no longer believe why. In this session, Afdhel Aziz shows senior leaders how storytelling becomes the system that turns strategy into belief. By shaping narrative direction, framing tradeoffs transparently, and making intent visible, leaders restore trust and coherence in moments of uncertainty—because if leaders don’t shape the story, someone else will.
Key Takeaways:
- Learn how to tell your inspiring leadership story of ‘Self, Us and Now’.
- Learn how to understand your unique ‘Gifts, Passions and Superpowers’ to craft your personal leadership narrative.
- Learn the ‘Strategy to Story’ methodology for turning business objectives into emotionally resonant, purpose-led narratives.
Storytelling as an Engagement Engine: Closing the Engagement Gap
Global employee engagement has fallen to historic lows—leaving most organizations with teams that are present, but not fully invested. When people don’t see how their work matters, performance, retention, and productivity suffer. In this practical and energizing talk, Afdhel Aziz shows how storytelling can help close the engagement gap by restoring meaning, clarity, and agency at work. Managers learn how to translate constant change into shared purpose, while employees learn how to see their role in a larger story.
Key Takeaways:
- Understand why storytelling is a commercial imperative, not a communications afterthought—and how it directly impacts engagement, retention, and performance.
- Discover how to align and motivate teams by connecting individual roles to a shared, meaningful story of where the organization is going.
- Learn simple storytelling tools managers and employees can use to translate change into purpose, turning disengagement into ownership and momentum.
Storytelling as a Cultural Force for Growth: Closing the Hope Gap
In an era of uncertainty, polarization, and accelerating change, the world is facing a growing Hope Gap—the distance between rising anxiety and credible belief in a better future. For brands, this gap isn’t just a social challenge; it’s a growth opportunity. When brands consistently shine a light on real progress—on solutions, momentum, and possibility—they don’t just restore belief in the world, they create a powerful halo that reflects back on them. In this timely and practical talk, Afdhel Aziz shows how brands grow by telling stories that highlight progress rather than perfection—stories that deepen engagement, build trust, and strengthen loyalty.
Key Takeaways
- Understand why closing the Hope Gap is a growth opportunity, and how belief in progress directly drives engagement, trust, loyalty, and long-term brand value.
- Learn how to tell stories that create a halo effect, where shining a light on real progress and solutions reflects back as increased advocacy and retention for the brand.
- See proven examples from leading brands and Solutionaries that show how making change desirable and human turns purpose into momentum and measurable business growth.