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Anthony  Trucks

Anthony Trucks

Former NFL Player Turned Transformational Identity-Shift Coach


Anthony Trucks is a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift & Shift Starter Podcasts, author, and founder of Identity Shift coaching. Read More >

After being put into foster care at the age of 3, being adopted into an all-white family at the age of 14, losing his NFL career to injury and more, Anthony learned early in life how to shift with the changes. Given his background, he shouldn’t have achieved the things he did. It shouldn’t have been possible for him to become an NFL athlete or a successful entrepreneur, but Anthony wasn’t willing to settle. His entire life has been about beating the odds and redefining what’s possible given the cards he was dealt with. His personal mission is to help others understand their past and present so they can shift their identity, elevate their life and business, and take control of their lives.

By teaching audiences how to turn roadblocks and obstacles into opportunities, Anthony inspires and teaches people to unlock their full potential and achieve success and happiness. A healthier life, better relationships, a successful career, more money – whatever the goal, let Anthony provide you with the road map to Shift into Success! Read Less ^

Speaker Videos

Anthony Trucks: From Foster Child To Millionaire | Goalcast

Making Success Your Second Nature

Speech Topics

Make Shift Happen: How to Up Your Game & Elevate Your Success in Life

Increase personal productivity for yourself and your employees which leads to more bottom-line effectiveness, efficiency, and income. Read More >

Whether it’s to raise the bar and access success at work, start a business, become an author, or reach the top of Mt. Everest, we all have big goals in life. But many of us spend more time talking about the things we want to do, than actually doing them. Yet every day we’re surrounded by people who achieve really big goals. From executives to entrepreneurs to athletes, we all have someone we admire for the elite level of success they’ve achieved. But why were they so successful, when so many of us fall short of our goals time after time?

As a former NFL football player, American Ninja Warrior, and successful entrepreneur, Anthony Trucks knows it takes an incredible amount of work to achieve big goals and elite levels of success. But many times, there are necessary “shifts” standing between what we want to achieve and what we believe we’re actually capable of achieving. Anthony believes these “identity shifts” are the KEY to reaching our goals, because they unleash the amount of effort we put toward achieving them.

In this insightful and engaging program, Anthony shares how we can make the “shifts” that will skyrocket us to achieving our biggest goals. Learn the three core “shift stages” — See, Shift, and Sustain — and how elite performers use them to reach higher levels of success in their career, their relationships, and in life. Get ready to Make Shift Happen!

Takeaways: In this program, you’ll learn... Read Less ^

  • How our beliefs are linked to our behavior and how we perform each day
  • What an “identity shift” is and how it’s either keeping you from, or accelerating you towards, achieving your biggest goals in life
  • The 3 “Shift Stages” and how they influence whether we achieve our goals—or not
  • How to use the “Create Creates” method to achieve long-term success
  • How to develop habits that help make achieving your goal easier

Dark Work: How to Do the Work in the Dark So You Will Not Lose in the Light

Elevate yourself and your team's personal power, skill sets, and conviction to WIN, which leads to more impact, income, and limitless success. Read More >

Everyone has a desire to access their next level of success in life, but it’s hindered by an unseen force holding them back. An inability to apply relentless pressure towards their dream and achieve it at all costs. Champions win not only because they have worked hard, but because they have outworked their competition and instilled a deeply rooted conviction to compete. They will die before they let someone who hasn’t worked as hard as them beat them.

It’s the work they’ve done in the dark that allows them to shine in the light.

As a former foster kid turned NFL football player, American Ninja Warrior, and successful entrepreneur, Anthony Trucks is an anomaly by any statistics and the only way he was able to shine in the light is because of his “Dark Work Experiences” that molded him, hardened him, and built up Dark Work Energy that field his passion to succeed and shine in the light.

Most people want to “shine” without doing what’s necessary to earn it, and they find themselves falling short of their potential for a lifetime. Anthony believes that when you finally understand the power of a Dark Work Experience, and how to properly and intentionally put yourself through one, you’ll find the “hidden in plain sight” secret to unlimited success and absolutely any area of your life.

In this powerful and soul shaking program, Anthony shares how we can “Do The Dark Work” that will allow us to compete with conviction to shine our brightest in the light. Learn the three phases of a “Dark Work Experience” — Respect The Shine, Do The Dark Work, and Emerge — and how world class achievers utilize them to access levels of success in their career, their relationships, and in life that 99% of people never experience. It’s time to do the work in the dark so NO ONE can take what is yours in the light!

Takeaways: In this program, you’ll learn... Read Less ^

  • How our skill sets, and brazenness to deploy our skill sets, are only developed in the dark
  • The positive power, and critical need, of Dark Energy and how to tap into it at just the right moments
  • What a “Dark Work Experience” is and how to do one on demand, not just when crap hits the fan
  • How to “Define Your Shine” so you curate a vision that’s magnetic to your soul
  • Learn the single question you must ask yourself multiple times a day to tap into your Dark Energy and fuel your success