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Earvin "Magic"  Johnson

Earvin "Magic" Johnson

All-Time NBA Great


NBA legend, two-time Hall of Famer, entrepreneur, philanthropist, motivational speaker… these are but a few of the honors and distinctions Earvin “Magic” Johnson has racked up over the years. Today, the business mogul has successfully parlayed his skills on the court into multimillion-dollar success in the business world, propelling his company to the status of #1 Urban Brand in America. Read More >

During his 12-year NBA career, Johnson led the Lakers to five NBA championships (1980, ‘82, ‘85, ‘87, ‘88) and nine appearances in the NBA Finals. He was named the NBA's "Most Valuable Player" on three occasions (1987, ‘89, ‘90), NBA Finals MVP three times (1980, ‘82, ‘87), earned All-NBA First Team honors nine times, participated in 11 All-Star Games, and concluded his career as the league's all-time assist leader.

After announcing his retirement from the NBA on November 7, 1991, due to the HIV virus, Johnson's immense popularity resulted in his being voted as a starter in the 1992 All-Star Game, during which he promptly earned MVP honors. Later that year, he became a member of the 1992 United States' gold medal-winning Olympic basketball team in Barcelona. He retired ranking among the Lakers' all-time leaders in virtually every statistical category, averaging 19.7 points, 11.4 assists, and 7.3 rebounds in 874 career regular season contests.

Having achieved every imaginable goal from a player's perspective, Johnson embarked on another basketball-related ambition in 1994 when he began his first year as the Lakers' vice president.

While he may be best known for his prowess on the court, he is also an entrepreneur with multi-faceted business interests. As chairman and CEO of Magic Johnson Enterprises (MJE), he provides high quality products and services primarily to ethnically diverse and under-served urban communities through strategic alliances, investments, consulting, and endorsements. The conglomerate is comprised of multiple business entities and partnerships that include Canyon Johnson, a billion dollar real estate fund; Yucaipa Johnson, a $500 million dollar private equity fund; ASPIRE, a new African American television network; SodexoMAGIC; Magic Airport Holdings; Best Buy; T.G.I. Friday’s Restaurant; Inner City Broadcasting Corporation; Detroit Venture Partners; and Vibe Holdings, LLC. Johnson is also chairman of the multi-cultural media company that houses the Vibe, Uptown, and Soul Train brands.

Johnson is perhaps most noted for his unprecedented Starbucks partnership, which launched massive redevelopment in urban communities, inspiring the rest of corporate America to engage with its urban consumers.

In 2012, Johnson joined a partnership that purchased the Los Angeles Dodgers baseball team. He has also teamed up to build a new stadium and bring an NFL team back to Los Angeles as well as thousands of jobs to the city.

The story of Mr. Johnson and Larry Bird’s inspiring friendship and rivalry will be highlighted on Broadway in “Magic & Bird.”

Mr. Johnson also serves as chairman and founder of the Magic Johnson Foundation, which promotes HIV/AIDS Awareness & Prevention Programs, Community Empowerment Centers, and the Taylor Michaels Scholarship Program. Celebrating 20 years of success, the Magic Johnson Foundation has become one of the most recognizable philanthropic organizations around the world.

Speaking to audiences as an athlete, an entrepreneur, and an HIV survivor, Magic Johnson's presentation is captivating and inspiring. Read Less ^

Speaker Videos

Champions of Health

How to be a Leader

On Investments

Investing in Urban America

HIV/AIDS Awareness and Prevention

Speech Topics

My Life: An Evening with Magic Johnson

Connect with Earvin "Magic" Johnson