Gen Z Social Entrepreneur & Branding Expert, Founder & Executive Director of PERIOD
According to Nadya Okamoto, “My generation of change makers isn’t just looking for a seat at the table, but to flip the table and change the game.” A breakthrough social entrepreneur, Harvard student, Gen Z branding authority, author and member of InStyle Magazine’s “Badass 50 Women Who Are Changing the World” list, Nadya is the founder (at age 16) and executive director of PERIOD. She has built PERIOD into the largest youth-run NGO in women’s health, leading a “menstrual movement” that is determined to break down the taboos that hinder both global development and human dignity. Since 2014, PERIOD has served almost a half a million periods (and counting) by providing menstrual hygiene products to women and girls in need around the world. Nadya’s leadership has made PERIOD one of the fastest growing youth-run organizations of its kind in the U.S., with 270 campus chapters. When not leading PERIOD, Nadya is also the Chief Brand Officer for JUV Consulting, a marketing agency that employs and empowers hundreds of Gen Zers around the world. In this role, she works with influential brands to more authentically engage with a generation that now comprises 26% of the world’s population and 46% of the total media audience. Read More >
Period Power and Activism
A Generation of Change Makers
Period’s Stigma & Systemic Change
At age 16, Nadya Okamoto didn’t know anything about starting a business or nonprofit, much less a social movement. Today, the organization she co-founded and leads, PERIOD, is the largest youth-run NGO in women’s health and one of the fastest growing ones in the U.S. with 270 campus chapters. Read More >
At 19, while studying at Harvard, Nadya ran for City Council in Cambridge, Massachusetts, on a platform that advanced housing affordability, education equity and sustainability. Although she didn’t win, she moved the needle on issues she cared about and made waves with historic youth and student turnout. Now she is Chief Branding Officer at JUV Consulting, a purpose-driven Gen Z marketing agency that is committed to fighting ageism and championing inclusivity. Nadya contends that today, anyone can make a difference with tools like social media and Google at our fingertips. In this inspiring presentation, she shares how anyone can start a movement or initiative. The most important step is taking the leap — and making the choice and commitment to just do it. Read Less ^
Look out, millennials! Generation Z (born after 1996) is a generation of change makers. They don’t just want a seat at the table, they want to flip the table — and change how the world is run. NOW. In this insightful presentation, social entrepreneur and Gen Z branding authority Nadya Okamoto outlines what makes Gen Z different and why brands need to pay attention. Gen Z is 26% of the global population — the largest segment of a population in the history of the world. They control $143 billion. They’re digital natives, making up 46% of the total media audience. They’re using social media in powerful new ways and are key influencers of their parents. Oh, and they have an average attention span of eight seconds. Nadya draws upon her role as Chief Brand Officer at JUV Consulting, a marketing agency that works with influential brands and employs and empowers hundreds of Gen Zers around the world. You’ll learn how to stay ahead of the curve and authentically engage with a generation that is setting trends and defying old ways of doing business.
If you’re born female, you will get your period once a month for an average of 40 years. Nadya Okamoto believes that every woman deserves access to menstrual hygiene no matter what. Nadya founded PERIOD at the age of 16, when, experiencing housing instability herself, she learned that many homeless women had no access to menstrual hygiene products. Instead, they used toilet paper, socks, and even brown paper bags. Nadya also discovered that, in the developing world, periods are the No. 1 reason that girls miss school. A girl’s first period can also lead to dropping out of school, child marriage, social isolation and in some countries, genital mutilation. Around the world, women and girls are held back from achieving full potential in school, economic mobility, health care and representation in politics and decision-making. Beyond PERIOD’s practical mission to provide hygiene products to those in need lies a menstrual movement to ensure the fundamental human rights of women and girls to reach their full potential and drive economic development. In this game-changing talk, drawn from her critically acclaimed book, Period Power: A Manifesto for the Menstrual Movement, Nadya explores why addressing periods is key to global development and gender equality — and what women and men can do to tear down taboos and create meaningful change.
When Nadya was 16 years old, her family experienced housing instability. During that time, she spoke with many homeless women, who were in much worse living situations than they were, and was shocked to discover an unaddressed need of the homeless female population. Women were using everything from toilet paper to garbage to manage their periods. Seeing the connection between health and homelessness, she immediately saw a need for change and equitable access to healthcare. At age of 16, Nadya founded PERIOD, the largest youth-run NGO in the world to provide hygiene products to all women, no matter what their circumstances are. Nadya shares how creating a movement such as PERIOD and being “driven change makers” will make a difference in your communities. She explores how unequal access to menstrual products inspired her impassioned fight toward better healthcare for vulnerable populations.