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Bert  Jacobs

Bert Jacobs

Co-Founder & CEO (Chief Executive Optimist) of Life is Good

Biography

Bert is the co-founder of the $100 million lifestyle brand Life is Good. When he and his brother John started the company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. Was this their way of avoiding the “real world”? You betcha. Did it turn into something much bigger? Absolutely.  Read More >

It has been 25 years since they sold their first t-shirt, but Bert and John champion the same mission: to spread the power of optimism. On their journey, they have been inspired by a vibrant community of resilient optimists—people from all walks of life who identify deeply with the brand and who constantly demonstrate the depth and meaning behind the three simple words “Life is Good.” 

But here is the thing: While Bert and John believe life is good, they also know life isn’t perfect, which is why Life is Good donates 10% of its annual net profits to the Life is Good Kids Foundation. Through its signature Playmaker Program, the Life is Good Kids Foundation helps over 1 million kids overcome the impact of poverty, violence, and illness each year. In making their company a fully integrated for-profit/ non-profit model, the brothers hope to use their business as a vehicle to do good in the world.  

As the co-host of the Life is Good Ping Podcast, Bert interviews some of the world’s most influential thought leaders about using optimism as a practical way to overcome adversity and lead a fulfilling life—all over a game of ping pong. Naturally. Guests include Ringo Starr, Katie Couric, Scott Avett, and more. 

Because of his unique perspective that ties rational optimism to business, Bert has been asked to share his transformative message at a wide range of corporate and thought leadership conferences including Inc 5000, Morgan Stanley, SAP Sapphire, Discover, and more. He and John have been featured in Forbes, NPRsHow I Built This, CNN Money, CNBC’sBusiness Nation, ABC News’Nightline, NBC’sThe Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, andMen’s Health Magazine, among others.  Read Less ^

Speaker Videos

TEDTalk: The Power of Optimism

TEDTalk: Do What You Like, Like What You Do

Life is Good Virtual Commencement Recap

Allow Your Customer Base to Co Author Your Brand

Maintaining Openness in Business

Why Life Is Good?

Speech Topics

Life is Good – the Power of Optimism

In this heartwarming, funny, and refreshingly human keynote, Bert tells the story of how the $100 million lifestyle brand Life is Good came to be—mistakes, missteps, and all, including an unlikely and humble beginning. Bert’s story will leave audiences with the tools they need to develop an optimistic mindset that leads to success, along with tips on building a vibrant community and brand that will stand the test of time. Get ready to laugh, and maybe cry (have tissues on standby), but most of all, be ready to uncover a deeper purpose in both business and in life. Your audience will leave united, connected, and ready to spread the power of optimism.