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Johnny Cupcakes

CEO & Brand Hysteria Expert

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Biography

If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation. Read More >

With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.

Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.

Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.

Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books. Read Less ^

Speaker Videos

Lecture Series Demo Reel

TEDx: Building Brand Hysteria

How to Build a Brand

Making Memorable Experiences

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Speech Topics

Building Brand Loyalty & Memorable Experiences

With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. Read More >

In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding. Read Less ^

Inspiring Team & Customer Culture

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennials. Read More >

There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers. Read Less ^

Finding A Way

So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways! Read More >

With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt. Read Less ^

Testimonials

"ReviveHealth sponsored Johnny as keynote speaker at SHSMD, one of our big trade shows, and he blew away all expectations. The audience loved him, the content and vibe and spirit really connected, and then Johnny was kind enough to visit our booth for 45 minutes to sign autographs and pose for photos with SHSMD attendees. The line went all the way through the entire exhibit floor out to the convention center common area— must have been 300 to 400 people, maybe more. I would recommend Johnny as a keynote speaker without any hesitation or qualification. He is a great guy, a great speaker, and will reflect well on any brand that engages with him.

- CEO, Revive Health

"Johnny Earle’s record speaks for itself, but when he’s actually in your presence, telling his story and sharing his ideas…you truly get to appreciate his heart, mind & talents. He recently spoke to the Emerging Leaders at Harvard Law School on the Power of Networking, and to say he left the audience energized is a major understatement. We chose to invite Johnny over a traditional higher ed professional to prove that the language of networking is universal. He proved that case in under one hour."

- Senior Director of Student Affairs and Administration, Harvard Law School

"Hiring Johnny Cupcakes to come to our office was one of the greatest decisions we’ve made. Johnny’s ideas grew our patient volume, reviews, recognition in the market, staff morale and their views on customer service. He even led us to win a gold level Addy Award.

- Loden Vision Centers

"We had over 650 attendees at the event. In post event surveys Johnny scored highest of all 13 main speakers."

- Marketing Manager, Fedex

"Johnny Earle’s humorous and self-deprecating tale of how resilience and resourcefulness has continually fueled the success of Johnny Cupcakes is both entertaining and compelling. It challenges all of us to think about how we can use basic ingenuity to strengthen our business results and always be prepared to make lemonade when we are dealt lemons. Johnny is a truly delightful speaker who wholly engages his audience while delivering some fundamental and inspiring business and life lessons."

- CEO, Tate’s Bake Shop

"Mr. Johnny Cupcakes recently keynoted at the Deltek Insight Conference and was a fan favorite. Johnny’s unique blend of entrepreneurial spirit and art of the human connection are rare in today’s world, but he nailed it! Although Johnny has excelled specifically within entrepreneurship and retail, his story is broadly applicable and was incredibly inspiring and entertaining. Everyone at our user conference left motivated to breathe new life into their organization, firm, business, etc. and ‘do more of what makes you happy’. I would highly recommend Johnny for your next big event or keynote opportunity!"

- Marketing Director, Deltek

"It is evident that Johnny truly cares …which is why his business practice of going the extra step and creating small but meaningful consumer experiences has translated into the success of Johnny Cupcakes. We had the opportunity to hear Johnny’s story earlier this year. Johnny is an energetic and excellent speaker that is highly engaging. Our entire team from corporate to dealer left the room benefiting from easy-to-implement best practices."

- Marketing Manager, AUDI

"Johnny delivered his keynote with personality, authenticity and inspiring energy. He engaged the audience with his story and made it relevant to the themes and ambitions of our conference. Most importantly, he inspired us to think differently… and even more, had a lasting effect, as since the conference colleagues have taken a ‘Johnny Cupcakes approach’ to some of our business challenges. Thanks, Johnny!"

- Senior Brand Equity Manager, Mondelez International

"Johnny has ‘creativity-as-a-business strategy’ nailed …and he’s able to turn it into a talk which is so coherent and thoughtful that even a bean counter would understand why creativity is the most powerful, yet untapped force in business today."

- Birthing of Giants, Forbes

"Johnny recently spoke at a meeting of Deloitte leaders. It was a tough and diverse audience that included those at the beginning of their careers and those near the end, some forward thinkers and some who are more traditional. Despite the diversity, Johnny captured the attention of everyone in the room and successfully…challenged all of us to think a little differently about how we serve our clients as well as how we choose to live our lives. His enthusiasm is nothing but contagious, and his story and success is nothing but compelling."

- Partner, Deloitte

"Johnny Earle is a wonderful speaker who engaged us at The Honest Co. and inspired so many of our people. He came prepared, brought a ton of energy, and… shared some great words of wisdom about creativity, taking risks, and conquering adversity. He is also just a super cool guy. I would highly recommend having Johnny speak at your event or your company."

- CEO, The Honest Company

"As a journalist I have sat through thousands of presentations and few are as entertaining, thought-provoking and enchanting as Johnny’s. He should give a master class on keynote speaking. I have never seen audiences as devoted to every word."

- Forbes Journalist

"Run - don't walk - to hire Johnny to speak at your event! The recipe is simple: mix equal parts incredible story and unbridled energy; add dashes of humor, creativity and passion; sprinkle with joyful nuttiness...and what you and your attendees are left with is an hour they will never forget. Pump up your own team; wow an external audience - there are so many settings where this man will ABSOLUTELY CRUSH IT."

- Sales Manager, Streamline Events, Inc.

"If you are looking for an out-of-the-box thinker that can engage seasoned professionals along with young adults through his road to success story, Johnny Cupcakes is your guy! We are still getting positive feedback! 5 STARS!"

- Vice President of Marketing, MobilOil Credit Union

"We have worked with over 1,000 speakers over the last 12 years, and can safely say that Johnny Cupcakes is one of our favorites! Sincere, down-to-earth, motivational––a true pleasure to watch and a crowd favorite!"

- Director, FITC & NXNE Interactive

"When Johnny Cupcakes spoke at Inc’s GROWCO conference, I didn’t know what to expect, but our people assured me he was a good speaker. That turned out to be a drastic understatement. Putting him on the agenda was one of the best decisions!"

- Editor-In-Chief, Inc. Magazine

"Johnny’s stories were entertaining and demonstrated his creativity and sense of fun. The audience was glued to their seats! We received a high amount of compliments about his presentation and style! Johnny Cupcakes has an amazing story, well worth hearing!"

- Franchising, Marriott International

"Johnny Cupcakes inspired me to have more fun with my company!"

- CEO, L´ORÉAL PARIS USA

"How could I have not known about Johnny Cupcakes before this week?! I am a fan for life! Excellent ideas to make your brand unique, connecting with clients and finding innovative ways present your product/service that resonates "fun" for your customers. High energy and super dynamic with clear messages that can be applied to any product, meeting or service!"

- National Account Director, Visit Newport Beach Inc.

"With tales of entrepreneurial derring-do, Johnny Cupcakes speaks with passion, insight, and hard-earned experience. This is business building from the horse’s mouth!"

- Creative Director, Momentum Worldwide

"What you must know is Johnny Cupcakes is a supreme storyteller. Engaging, funny, and real, the advice he imparts is relevant and practical to everyone, from students to top CEOs. I’ve never seen an audience so charged with passion post-event!"

- Creative Strategist, The Works

"Johnny’s energy, passion, incredibly creative thinking and strong entrepreneurship skills would be a fit for so many audiences and industries!"

- Head of Events - Atlassian

"Johnny was by far one of the most engaging keynote speakers we have ever had in the history of our 11-year IT Conference. His energy, sincerity and humor was just what we needed for our participants and sponsors. I would recommend Johnny for any conference!"

- Project Manager, World Wide Technology

After Johnny 'wowed' the group with his inspiring words, lines wrapped around the hall to get one of the limited edition custom shirts he made for our event. We sold out in under 90 minutes and had to place an additional order. In true Johnny fashion he stayed to greet everyone in line even those that didn’t get a shirt. Our people are still talking about the event a year later and I often see the custom t-shirts around the country!

- Educational Services, BPAA