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Johnny  Cupcakes

Johnny Cupcakes

CEO & Brand Hysteria Expert

Johnny Cupcakes

CEO & Brand Hysteria Expert


Since 2001, Johnny Cupcakes—founded by speaker Johnny Earle—has grown from a “joke” to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, to disrupting an industry, breaking all of the rules, and being sought after by the largest brands in the world.

A TEDx speaker, Johnny frequently speaks at businesses and universities worldwide. He has been named “Americas #1 Young Entrepreneur” by BusinessWeek, “Top Innovator in Retail” by The Boston Globe, has been recognized four years in a row for making it into The Inc. 500 / 5000 List of fastest growing independent companies in America, and has been featured on MTV, NPR, Forbes, WIRED, and as a case study in several branding and business books.

Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.

Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.

Johnny Cupcakes is known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.

Speaker Videos

Lecture Series Demo Reel

TEDx: Building Brand Hysteria

How to Build a Brand

Making Memorable Experiences

Speech Topics

Building Brand Loyalty, Customer Obsession & Memorable Experiences

With each new launch, the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reactions range from 10-block-long queues of fans anxiously waiting for the shop to open, to super-fan Cupcake tattoos—yes, permanent ones.

In this awe-inducing presentation, Johnny will educate you on how you too can create a wave of word-of-mouth marketing, loyalty, and obsession around your products, service or organization—and within your team—through the power of experiential branding.

Inspiring Team & Customer Culture

We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally by their team and externally by their customer base.

There is no one that understands the mindsets of the customer better than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled-over customers.

Continuing to reach, engage, and excite new generations of customers by reaching / speaking to them in an authentic way.

Finding A Way

So many ideas, so little resources! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage—including Johnny Cupcakes. So if you have the drive then this presentation will show you and your audience how to get behind the wheel and steer your organization into new territories and gently away from old ways!

With utter conviction and complete passion Johnny will talk leaders, entrepreneurs, marketers, and sales teams through the lessons he has learned on his journey to global domination, arming them with easy-to-apply strategies for growing small ideas into a global phenomenon. Johnny shares dozens of ingredients to success, including the power of details, collaboration, and the art of rolling with the punches while learning to adapt.