APB is a Global Speaker, Celebrity & Entertainment Agency
Brandon  Williams

Brandon Williams

US Air Force F-15E Fighter Pilot, Leadership Speaker & Coach

Brandon Williams

US Air Force F-15E Fighter Pilot, Leadership Speaker & Coach

Biography

Brandon helps leaders transform their teams into high performing, high reliability organizations by harnessing the same tools used by US Air Force Fighter Pilots. Leveraging his work in Human Factors and human performance research, his methodology, Human Factors Leadership, equips leaders to organize, lead, and operate effectively in volatile, uncertain, complex and ambiguous (VUCA) environments where human error is prevalent.

Brandon Williams graduated from the US Air Force Academy, and is an accomplished leadership business speaker, business owner, and adjunct professor. As a decorated Lieutenant Colonel in the United States Air Force, he led men and women from diverse backgrounds and managed millions of dollars in assets. As an F-15E Fighter Pilot, Brandon flew hundreds of combat hours and missions over the skies of Iraq and Afghanistan, operating in some of the most challenging and dynamic environments imaginable.

Over the past decade, Brandon has built his speaking and coaching business to become an accomplished keynote speaker. Having taught at several universities for almost 15 years as an expert in Human Factors, he leverages his in-depth knowledge of human performance analysis to equip leaders for uncertainty and change.

With hundreds of globally-delivered presentations, Brandon has shared battle-tested lessons from the cockpit to help organizations navigate change, excel in complexity and unlock high reliability teams. His results-driven approach fuses dynamic storytelling, actionable frameworks and customized workshops to drive better decisions, catalyze transformation and empower teams to thrive in disruptive environments.

Speaker Videos

Perception, Execution, Leadership

Developing Leaders

Resonating with Leadership

Speech Topics

Leading Through Change & Uncertainty, A Fighter Pilot’s Perspective

How do we Lead our Teams in Dynamic, Complex, and Uncertain Environments? How do we Lead through Change? Brandon’s experiences as a US Air Force Fighter Pilot and Officer will inspire and give you and your teams the tools to succeed in the dynamic environments we find ourselves in today. Your organization will understand Situational Awareness and how it is used in future decision-making. They will understand how Leaders navigate change and complexity with Autonomy and Mutual Support. And finally, your teams will be equipped to establish a Just Culture of Open/Honest Communication. Harness tactics based on Human Factors research and used by FIGHTER PILOTS in some of the most fast-paced and dynamic situations imaginable!

Take-aways & Learning Points:

  • Discover how a High-Performing Team maintains focus on the most important Goals and Strategic Initiatives
  • Your organization will understand Situational Awareness and how it is used in future decision-making. Perception-Decision-Execution.
  • Your Leaders will understand how Leaders navigate change and complexity with Autonomy and Mutual Support.
  • Your teams will be equipped to establish a Just Culture of Open/Honest Communication in the most challenging environment...Psychological Safety

Leading Sales with a Fighter Pilot Mindset

Are you looking to take your sales to the next level? Do you have some pain points within your sales teams that you are struggling with right now? Do you want to equip your sales teams with some better tools to lead through uncertainty and drive better results? Brandon’s experiences as a US Air Force Fighter Pilot and business owner driving sales for his own team will equip your people to win in any sales environment. They will learn how to drive an intense focus on your team’s desired outcome and how to foster accountability through mutual support. Additionally, they will gain valuable tools in how to improve performance by working and communicating as a team with a “Just Culture.” Ultimately, your organization will understand Situational Awareness and how it is used in future decision-making, and how it can prepare them for ANY SALES SITUATION. Harness tactics based on Human Factors research and used by FIGHTER PILOTS in some of the most uncertain and complex situations imaginable!

Take-aways & Learning Points:

  • Your organization will understand Situational Awareness and how it is used to gain an advantage in a sales environment
  • Your Sales Leaders will understand how to ensure PEER ACCOUNTABILITY with Mutual Support in a very autonomous operating sales environment
  • Your teams will be equipped to establish a “Just Culture” of Open/Honest Communication so they can improve in even the most challenging sales landscape
  • Harness tactics based on Human Factors research and used by FIGHTER PILOTS in some of the most fast-paced and dynamic situations imaginable!

Leading in Safety with a "Just Culture"

Your Team will be inspired, motivated, and excited to Lead in a High-Performing and Psychologically Safe “Just Culture” Environment. Brandon syncs his experience as a US Air Force Safety Officer, Fighter Pilot, and Human Factors Professor to help your team understand how Fighter Pilots operate as a High Reliability Organization. What gaps currently exist? What are the most prevalent Human Factors affecting YOUR Safety Environment? How can you help your People mitigate Human Error and produce a better, more productive, and safe environment? Finally, do you have a “Just Culture” organization, which allows, encourages, and rewards a psychologically safe hazard and error reporting environment?

Take-aways & Learning Points:

  • Learn about the most Common Human Errors and how to align an organization around realistic Safety Goals
  • Understand Situational Awareness and how it can help identify gaps in your system
  • Grasp Mutual Support and Checklists usage to help your People mitigate human error
  • Learn about Just Culture and how it can transform your Organization into a “Trust and Learn Culture” vs a “Blame and Train Culture”

Perfect for:

  • High Reliability Organizations such as healthcare, manufacturing, construction or industrial environments where errors can cost lives or other severe consequences
  • Leaders and front line managers and employees interested in reducing and mitigating human error in their teams to improve performance

Flight Plan for Success

Does your team struggle with connecting strategy to execution? Are you looking for a planning session to drive action on strategic initiatives or improvement within your organization? Our planning workshop leverages a six-step “Flight Plan” process based on Human Factors Leadership to help equip your team with the highest Situational Awareness before planning and making critical decisions. Plan with a Clearly Defined Outcome and ensure success with Mutual Support, Accountability, and Alignment!

Take-aways and Learning Points:

  • Learn an actionable process to structure planning and organize your teams...strategically or tactically at any level.
  • Learn and apply a planning process that instills accountability, alignment, and mutual support to ensure plans are seen through to execution.
  • Learn about ways to uncover and think about obstacles BEFORE they present a problem in execution.
  • Your team will walk away with an ACTUAL PLAN they can execute!

Debrief with a Just Culture

Does your team operate with a Just Culture? Does your organization ensure open and honest communication that drives a “Learning Culture” versus a “Blame Culture?” Our Debrief with Just Culture Workshop will not only teach your Teams how to establish a Just Culture, but will also allow them to utilize our model to Debrief, learn, and improve upon an actual task, project, or initiative in your organization. Your Leaders will walk away with ways to ensure accountability, open/honest communication, analysis techniques (perception-decision execution), and finally HOW to implement improvement!

Take-aways and Learning Points:

  • Learn and practice a method for creating a Just Culture "Psychologically Safe" Environment for Debriefing.
  • Learn and practice a method for analyzing execution on an ACTUAL task or project within your team.
  • Walk away with ACTIONABLE Lessons Learned on how to implement improvement and repeat successes in the future.

Testimonials