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Bruce  Weinstein

Bruce Weinstein

"The Ethics Guy"

Bruce Weinstein

"The Ethics Guy"


Enlightening, inspiring and entertaining, Dr. Bruce Weinstein, The Ethics Guy, shows leaders in business, health care, law, accounting, and education why character is the missing link to excellence and how to hire and promote people of high character. 

He writes an online column for Fortune twice a week and is the author of the books Ethical Intelligence: Five Principles for Untangling Your Toughest Problems at Work and Beyond, and Is It Still Cheating If I Don’t Get Caught? 

His latest book, The Good Ones: Ten Crucial Qualities of High-Character Employees, reveals how employers can find good people to work for them and why character is the missing link to excellence.  It also shows job candidates how to excel in their interviews by using a novel strategy: explaining how their high character has consistently delivered strong results.

An in-demand speaker, Dr. Weinstein’s clients have included the Montana Society of Certified Public Accountants (two years in a row), National Football League, the Investment Management Consultants Association, Blue Cross/Blue Shield, American Society of Pension Professionals and Actuaries, Northrop Grumman, the National Business Aviation Association, the colleges of business of Eastern Michigan University and the University of North Dakota, and over 300 other leading groups.

You have seen Dr. Weinstein on NBC's Today Show, ABC's Good Morning America, a wide range of CNN programs, Fox News Channel's O'Reilly Factor and Fox and Friends, Fox Business Network's Cavuto, MSNBC Live, and CNBC's Fast Money.

His work has been featured in USA Today, the New York Times, and American Airlines’ in-flight magazine.  He received a bachelor's degree in philosophy from Swarthmore College, a PhD in philosophy and bioethics from Georgetown University, and a National Fellowship in Leadership Development from the W. K. Kellogg Foundation in Battle Creek, Michigan.  

He lives in New York City with his wife, Kristen Bancroft.

Speaker Videos

Keynote Speech Excerpts from The Ethics Guy

Fox & Friends Appearance

The Ethics Guy

Life Principles

The Right Direction

Speech Topics

To Yell The Truth

A fun, fast-moving, interactive game show about ethics starring your employees, based on Family Feud.

  1. Two teams of 4-5 people choose a solution to a “What would you do?” scenario that your employees face.
  2. Then we see how 100 members of your organization responded (“Survey said…!”)
  3. Finally, Bruce reveals the best response, based on your organization’s values and code of ethics

The Good Ones: 10 Crucial Qualities of High-Character Employees

The best employees are not merely knowledgeable or skilled. They're also people of high character.

"The Good Ones" may be the most valuable presentation you'll ever attend, because at stake is the financial well-being of the company, the relationships you have with clients, and your reputation as leader of integrity.

Through this highly interactive and entertaining program, you will:

  • Understand why you need to consider a job candidate's character
  • Learn the true cost of bad behavior
  • Explore how high-character employees enrich your company’s bottom line, enhance relationships with clients, and promote positive word-of-mouth
  • Discover how to hire and promote people of high character

Intended for:

  • Managers who want to learn strategies for hiring high-character people
  • Employees who want to learn how to remain in good standing and even move up in the organization

The Good Ones: Maximum Impact


Help your managers learn how to hire and promote high-character people!

Make the most of Bruce’s visit—and save money—by scheduling half- or full-day presentations based on his new book, The Good Ones: Ten Crucial Qualities of High-Character Employees.

The ten crucial qualities are:

  1. Honesty
  2. Accountability
  3. Care
  4. Courage
  5. Fairness
  6. Gratitude
  7. Humility
  8. Loyalty
  9. Patience
  10. Presence

Your managers will get specific questions they can use to evaluate these qualities in job applicants and current employees

True stories, small-group discussions, one-on-one exercises, and other engaging activities make this one of the most entertaining, enlightening, and inspiring sessions you will find. And employees will learn specific things they can do to remain in good standing and move up in the company.

Ethical Intelligence: 5 Principles for Making the Right Decisions Every Time

You wake up one morning with the flu. Would you go to work or stay home and rest?

Jane has a terrible work ethic. You’ve talked with her several times, but the problem continues. Last month you fired another employee who slacked off on the job, but Jane is the daughter of a friend of yours. Would you fire Jane? Give her one more chance? Talk with your friend?

A colleague drives you to lunch and begins checking his smartphone while you’re at a stop light. The light changes to green, and your friend continues to read his phone but begins driving. Would you say something or mind your own business?

We often find ourselves asking, "What's the right thing to do in this situation?," but when the stakes are high, our emotions can get in the way of thinking clearly and making the best choices.

The good news is that the principles that help you make the right decisions at work are the same principles that apply in your personal life, too—and they also form the basis of your organization’s code of conduct for employees.

Dr. Weinstein begins this fun and highly interactive presentation with a quiz tailored to the needs of employees and managers. He then presents the five principles of ethical intelligence, shows how to apply these principles in daily life, and concludes with a powerful call to action.

Who knew an ethics presentation could be so much fun—and inspiring?