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Dia  Simms

Dia Simms

President at Combs Enterprises


Dia Simms is an executive, entrepreneur, philanthropist, and creative force. In her role as President of Combs Enterprises, Simms oversees business activities across the companies and investments built and cultivated by Mr. Combs. She works directly with Mr. Combs to ensure that Combs Enterprises exceeds its financial and operational goals, as well as continuing to grow and expand globally and fulfill its broader strategic vision. Simms also leads efforts across Combs Enterprises to identify and pursue strategic investments that expand the reach and influence that Mr. Combs has on entertainment, media, fashion, spirits, culture and other sectors. Under her new leadership, Combs Wines & Spirits will fold into Combs Enterprises as she oversees both ventures. Read More >

In her previous position as President of Combs Wine & Spirits, she oversaw the strategic execution of all Cîroc Ultra Premium Vodka, DeLeón Tequila and spirits innovation projects for the company. Dia has worked with Sean “Diddy” Combs since 2005 and brings her relentless commitment to excellence and her unparalleled track record as a creative strategist and marketer to the leadership team of Combs Enterprises.

Under Dia’s leadership, Combs Wine & Spirits has grown and thrived. Dia was a key player in the acquisition of DeLeón Tequila in 2013 and its 2016 brand relaunch. Since 2007, Cîroc Ultra Premium Vodka has experienced over 1000% growth, going from obscurity to one of the most recognized vodka brands on the globe. And CWS has received several awards, including the coveted Diageo Golden Bar Award for ‘Best Spirits Advertising’ and Diageo’s 2011 Global Marketing Brilliance Award for best ‘Synergy 360.’ CWS was recognized at the 2014 Pro Awards for ‘Best Holiday Campaign’ and ‘Best Cause Based Campaign’ as well.

Dia’s professional journey began rather unconventionally: before joining Combs Enterprises, she worked for the Department of Defense, and later in advertising sales and the pharmaceutical industry. Now she is living the Combs Enterprises dream – having worked her way up through the ranks to her current role. Mr. Combs initially recruited Dia as an assistant, and although she had never been one, she accepted the challenge. Dia distinguished herself immediately and rose quickly to the position as Chief of Staff. She has since held numerous roles as part of the Combs executive team, including general manager of advertising and marketing firm, The Blue Flame Agency, and most president of Combs Wine & Spirits. The Network Journal recognized Dia in their 40 Under Forty Class of 2010 and, in 2011, Essence Magazine named her a ‘Leader of the New School.’

Simms is a highly-respected leader who also on the board of THREAD Organization that provides underprivileged high-school students resources to help foster their academic advancement and personal growth. She is also a on the board of BINKABLE, a mobile app that enables people to connect with the best creative talent on the market.

She received a Bachelor’s degree in Psychology from Morgan State University, a Master’s degree in Management with a concentration in Contract Management from the Florida Institute of Technology and is Level- II Certified by the Defense Acquisition University. Dia balances her work and personal life by commuting weekly from New York to her home in Baltimore where she resides with her husband and daughter. Read Less ^

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An Evening with Dia Simms

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