Global Chief Marketing Officer, Hyatt Hotels Corporation
A serial CMO that has consistently transformed the conversation with customers to drive results, Maryam Banikarim is known as a force for change and fearless risk taker with a track record of building successful brands and forging powerful partnerships. Combining experience from a range of organizations and a breadth of marketing tools proven to move organizations forward, Banikarim’s game-changing presentations focus on creating brand value that inspires loyalty and passion from employees, stakeholders, customers, and clients alike. Read More >
Interview with Forbes
Make a Difference Day With Maryam Banikarim
You Have to Care About the Customer Experience
Communities Built on Connections
Whole Foods. Dove. Patagonia. Purpose-driven brands, ones that stand for something bigger, have been found to outperform their competition in revenue, stock performance and employee satisfaction. Today’s consumers (and other stakeholders) connect most strongly with brands that express a clear purpose and back-up these words with actions. Branding guru Maryam Banikarim shows how putting your purpose to work will align your organization, energize employees, customers and other stakeholders, and help you create long term value.
What does it take to change the conversation with clients and customers? How can organizations find growth and drive results? Putting the customer at the center, reframing the competitive landscape, and using a consultative approach are a few keys ways to unlock value, especially for a sales and marketing organization. Serial CMO Maryam Banikarim walks you through her strategic selling toolkit, sharing real-life cases from her time at Turner, Univision, NBCUniversal, Gannett and Hyatt. This essential presentation shares insights, purpose, and a broader context for achieving new growth targets, partnerships and results.
Apple. Disney. Target. Starbucks. These are the brands that have reached the pinnacle of branding by achieving the “irrational loyalty” of their customers. How did they foster a love and preference for their brands that defies mere logic? Which strategies and practices can any organization put in place? Marketing maven Maryam Banikarim explains how truly great brands endear customers in ways that create strong relationships—and drive results.
Maryam Banikarim’s unorthodox career path includes roles as an investment banker, production assistant, British Parliament intern, book publisher, handbag designer, advertising executive and internet pioneer. In this fascinating keynote, she takes women’s groups, college students – and anyone interested in pursuing their passions — on a whirlwind tour of her unusually adventurous career. Then, she outlines an instruction manual on how to create one for yourself! Maryam Banikarim throws herself headfirst into everything that she does and lets the rest take care of itself. Here’s what she’s learned: life rarely works out exactly as planned — but when each unexpected turn is met with an unyielding “all-in” commitment — you’ll be amazed how often it works out for the best!
"Maryam's knowledge and energy combined with her sense of humor and creativity truly delights an audience and makes them excited to listen and learn. It's always a treat to hear her speak. I always learn something new."
"Maryam was a huge hit! Her candor, passion and honesty shines through and several participants told me she was one of the highlights of their experience."
"With wit and humor, Maryam's speaking style connects with audiences in a conversational manner. Her experience in disruption and reinvention allows her to speak on topics that both guide and inspire."
"Maryam has the experience and style that engages her audience. Her authenticity, combined with her deep content, and empathy for our work brought out some great discussion. My team cannot wait to have Maryam back."