Purpose Driven Change Agent, Former Global CMO, Hyatt, Gannett, NBC Universal & Univision
A purpose-driven change agent in the tradition of Simon Sinek, Jim Collins and Roy Spence, Maryam Banikarim shows organizations how to shift mindsets and build themselves through the lens of purpose. Known as a fearless force for change with a track record of creating and leading successful brands such as Hyatt, Gannett, NBCUniversal and Univision, Maryam’s game-changing presentation demonstrates how to define your purpose, differentiate your brand, make the case for change, rally the troops internally and share it with the world. She is also sought after as a thought leader on transformation, purpose-based branding, multi-cultural marketing, the changing role of the CMO and women’s leadership. A builder of businesses, teams and brands who brings boundless energy and an incredible range of experience to the speaking stage, Maryam is catalyst for any organization that is looking to evolve, change and become purpose-driven. Read More >
Interview with Forbes
Make a Difference Day With Maryam Banikarim
You Have to Care About the Customer Experience
Communities Built on Connections
It’s not about what you make. It’s what you stand for. Purpose-driven organizations define the deeper reasons for their organization’s existence to inspire stronger commitment from their employees and higher levels of loyalty and engagement from their customers. They also achieve extraordinary business results, outperforming the general market by 15:1. In this transformational presentation, Maryam Banikarim shows you how to define your purpose, create a case for change, rally the troops internally and share it with the world. Sharing case studies from Southwest Airlines, Hyatt, Gannett and others, she provides actionable steps for building an organization through the lens of purpose. Bringing contagious passion and memorable success stories Maryam makes the case for becoming purpose-driven—energizing leaders and employees alike.
Drawing upon her experiences as Global CMO at Hyatt and CMO at Gannett and Univision, Maryam Banikarim builds upon her signature presentation on purpose-driven organizations to specifically focus on purpose-driven marketing. Sharing examples from brands such as Southwest, Starbucks and BMW as well as her own breakthrough work at Univision, NBCUniveral, Gannett and Hyatt, she examines what works, what doesn’t, and the importance of making purpose the foundation of your external brand identity. From developing a purpose statement to leveraging consumer insights to develop effective—and most importantly, authentic—external messaging. This energizing and inspiring presentation provides audiences with an invaluable purpose-driven playbook that can be applied to any brand in any industry.
Apple. Mini Cooper. Starbucks. Harley Davidson. Dove. These are the brands that consumers covet. They have reached the pinnacle of branding by achieving the “irrational loyalty” of their customers, which Maryam describes as “consumer behavior that is decidedly crazy”. How did they foster a love, passion and preference for their brands that defies mere logic? Which strategies and practices can any organization put in place? Marketing maven Maryam Banikarim explains how truly great brands create experiences that foster strong relationships—and drive results.
"Maryam's knowledge and energy combined with her sense of humor and creativity truly delights an audience and makes them excited to listen and learn. It's always a treat to hear her speak. I always learn something new."
"Maryam was a huge hit! Her candor, passion and honesty shines through and several participants told me she was one of the highlights of their experience."
"With wit and humor, Maryam's speaking style connects with audiences in a conversational manner. Her experience in disruption and reinvention allows her to speak on topics that both guide and inspire."
"Maryam has the experience and style that engages her audience. Her authenticity, combined with her deep content, and empathy for our work brought out some great discussion. My team cannot wait to have Maryam back."