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Jaimy  Szymanski

Jaimy Szymanski

Digital Transformation Authority & Founder of Kaleido Insights


Jaimy Szymanski is a research analyst, author and advisor, focused on organizational change brought by digital disruption. Zeroing in on the impact of technology on customer experience (CX) and employee experience (EX), Jaimy advises corporate leaders and change agents in managing digital transformation and innovation efforts. Read More >

Jaimy has worked in advisory and research capacities with: Bristol Myers-Squibb; Enterprise Holdings; Facebook; Google; Hallmark; HBO; Intel; LinkedIn; Nestle; Ogilvy & Mather; and Save the Children International. She has special expertise in the manufacturing sector, working with the Quad Cities Manufacturing Innovation Hub (a University of Illinois and U.S. Department of Defense initiative) to educate manufacturers on their 3D-printing, robotics and automation, augmented and virtual reality, B2B social media, and data analytics roadmaps.

Her research has been covered by USA Today, Mashable, Forbes, Inc., Huffington Post, Entrepreneur, and more. Jaimy is a TEDx speaker, co-author of Content: The Atomic Particle of Marketing, and a contributing author to Ogilvy on Advertising in the Digital Age. She has also provided research on corporate innovation to the Catalyst Companies council.

Jaimy’s experience derives from both her work as an independent analyst and also through boutique marketing and research firms, including San Francisco-based Altimeter Group where she focused on digital transformation and social business strategy. Her career path has led to a deep body of research on technology disruption, covering topics: mixed reality, digital and mobile CX, retail innovation, digital culture, collaborative economy, autonomous technologies and vehicles, and blockchain. Read Less ^

Speaker Videos

TEDx: What Happens When We Trade Data for Super Powers?

Digital Transformation

The Innovation Imperative

Speech Topics

Putting the Customer at the Center of Digital Transformation

Emerging technologies are shifting customer experiences, expectations, and behaviors, changing the way your organization must operate to remain relevant and competitive. To digitally transform, companies must align on strategic direction, collaborate across functions and hierarchies, develop digital literacy, and plan for inevitable future disruption––all with their customer at the core of innovation. Read More >

In this speech, Jaimy Szymanski will focus on empowering digital leaders by covering: Read Less ^

  • The principles of digital transformation, levels of maturity, and the seven areas that require alignment within an organization
  • Drivers, catalysts, roadblocks, and challenges that change agents will encounter
  • How to grow in digital transformation maturity, specifically examining impacts to customer experience (CX) that include: co-innovation, content strategy, customer engagement processes, journey mapping, persona development, customer research, experience automation, and real-time relevancy.
  • How to overhaul the approach to CX design with data-driven personalization

5G: Transforming the Future of Work, Life, & Play

The advent of high-speed 5G connectivity presents ambitious organizations with the opportunity to upgrade employee and customer experiences alike. Opportunities abound across industries, from retail and manufacturing, to media and healthcare, to transportation and cities. Futuristic leaders are planning now for how 5G will bring their companies into an intelligent ecosystem of connected devices and technologies at scale. Read More >

In this speech, Jaimy Szymanski will paint a picture of the future of work, life, and play that 5G promises, answering the questions: Read Less ^

  • What are the key benefits of 5G that will contribute to better employee and customer experiences?
  • What exciting implementations of 5G are on the horizon, across various industries?
  • What opportunity areas should organizations be considering in implementing 5G proofs-of-concept, both internally and externally? How can attendees get started?
  • What key standards or specifications (including security) related to 5G should be considered?

How VR & AR Technologies Enhance Workforces to Transform the Enterprise

Though consumer applications may receive most of the fanfare, mixed reality technologies like virtual, augmented, and extended reality (VR/AR/XR) offer enterprises many opportunities to supercharge employee skill-sets as well. Companies can increase collaboration and transform traditional approaches to education and training, repairs and maintenance, sales, product and site design, and more. In this presentation based on original research, Jaimy Szymanski explores in detail the six most effective cross-departmental use cases of mixed reality within organizations and the advantages of utilizing XR over traditional processes, practices, and legacy technologies. Read More >

Audience members will learn: Read Less ^

  • Benefits of each XR use case over traditional approaches, applicable to nearly any industry, complete with illustrative case examples.
  • Catalysts driving mixed reality adoption within corporations, typically driven by a corporate innovation charter.
  • Challenges encountered along the way to XR success, including lack of understanding and education; inter-departmental coordination; and budget constraints.
  • Best practice considerations for beginning mixed reality experimentation and implementation.

Artificial Intelligence & the Future of Customer Engagement

The rise of automation, artificial intelligence (AI), and machine learning are beginning to disrupt the customer journey in ways that present companies with both new opportunities for engagement and also new challenges to overcome in reaching consumers. When mobile applications, smart home devices, autonomous vehicles, and other consumer technologies automatically make decisions for their owners, where do existing digital, marketing, sales, research, and customer service strategies fit in? Read More >

In this speech, Jaimy Szymanski will explore: Read Less ^

  • How influencing the real “decision maker” requires organizations to adopt a hybrid mix of data science and customer experience (CX) design skills.
  • How change agents and digital transformation leaders in myriad functions and industries are incorporating cognitive technologies into purchase/decision funnel strategies to better meet evolving customer expectations.
  • Tailored case examples that showcase how leading companies are deploying AI in order to positively impact CX and core company metrics. Technologies covered may include: deep learning, chatbots, predictive analytics, biometric and voice recognition, geolocation, and more.

Igniting the Passion to Learn Through Digital Transformation

Today's educators are trying to reach students by keeping up with the latest technologies, while the real challenge lies in overcoming a traditional culture that often favors legacy approaches to learning. This leaves educators deploying ad hoc technology programs and experiments, with little collaboration or sharing of best practices with colleagues. This piece-meal approach to digital transformation ultimately leads to incremental wins in reaching students, rather than long-lasting and repeatable success. Read More >

In this speech from Jaimy Szymanski, attendees will learn: Read Less ^

  • How to approach technology innovation in educational environments, from internal intrapreneurship programs to “open innovation” funnels
  • Ways to break through the "permafrost" layer of leadership that can be resistant to change in favor of ineffective but familiar tools
  • Building effective technology experiences and educational programs that encourage learning and ignite passion in students across curricula, meeting them where they are comfortable while still maintaining necessary standards
  • How to tie technology use to key performance indicators in school, district, and student measures of success

Building Patient Empathy & Increasing Quality of Care with VR

Training healthcare providers to be empathetic toward patient needs and concerns can be challenging without real-world experience, yet heightened empathy is fundamental to quality patient care. By utilizing virtual reality (VR) applications and training environments, healthcare employees can build empathy through experiencing situations and interactions in practice environments. As hospitals, clinics, and educational institutions embrace mixed reality as a viable alternative to traditional approaches to training, they can expect increased patient satisfaction, improved adherence to therapy, decreased medical errors and fewer malpractice claims. Read More >

In this speech based on original research, Jaimy Szymanski dives deeper into the world of virtual and augmented reality for healthcare, offering attendees: Read Less ^

  • Recommendations for using VR to heighten patient empathy and better connect with patients
  • Insight into how VR training can increase teamwork effectiveness in time-sensitive, urgent situations
  • Case examples of leading healthcare providers that use VR simulations to Improve stress response of providers
  • Recommendation for using augmented reality (AR) to examine bodily intricacies in greater detail to prepare for surgery or other medical procedures.
  • Tips on managing high employee turnover by incorporating virtual training into onboarding and continuing education