Jesse Itzler
Serial Entrepreneur: Marquis Jet (acq. Berkshire), Zico Coconut Water (acq. Coca-Cola); Co-Owner of Atlanta Hawks & NYT Bestselling Author
Jesse Itzler
Serial Entrepreneur: Marquis Jet (acq. Berkshire), Zico Coconut Water (acq. Coca-Cola); Co-Owner of Atlanta Hawks & NYT Bestselling Author
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Biography
Jesse Itzler is a serial entrepreneur, endurance athlete, and high-performance mindset expert who believes success isn’t about building a résumé—it’s about building a Life Resume. He’s spent his career proving that the most meaningful growth happens when you intentionally seek challenge, discomfort, and adventure in both business and life.
Jesse has built and sold multiple companies, including Marquis Jet (acquired by Warren Buffett’s NetJets), Zico Coconut Water (acquired by Coca-Cola), and 29029 Everesting (acquired by iFit). An avid endurance competitor, he completed Ultraman in 2022 at age 53—a grueling multi-day race consisting of a 6.2-mile open-water swim, 261.4-mile bike ride, and 52.4-mile run—and has also finished a 100-mile ultramarathon.
Before becoming an entrepreneur, Jesse’s unconventional path included launching a music career as a rapper on MTV, managing Run-DMC, and writing the New York Knicks’ anthem—early chapters that shaped his belief that you don’t have to be the smartest in the room, but you do have to be the most passionate.
Jesse is the New York Times bestselling author of Living with a SEAL and Living with Monks, and the creator of the viral year at a glance, Big Ass Calendar. Through his courses, coaching, and speaking, Jesse teaches practical tools for building energy, discipline, and momentum.
Above all, Jesse is most proud of the life he’s building with his wife, Sara Blakely (founder of SPANX), and their four children—living proof that success is about designing a life you’re excited to wake up to.
Speaker Videos
TEDx: The Happiness Meter
Get Your Foot in the Door
Declutter
Expose Yourself to Failure
Speech Topics
The Spiritual Billionaire: Bring Your Soul and Business to Life
Success isn’t just what you earn—it’s how you live. With music from DJ Dee Wiz and stories from his wild journey, Jesse shows how soul, luck, and mindset can help you win big without losing yourself.
Plan the Year. Win the Year.
Most teams don’t burn out from too much work—they burn out from misaligned priorities. Jesse Itzler brings his “Big A** Calendar” philosophy to organizations as a high-energy, interactive planning session that helps individuals take ownership of their time, energy, and focus—so they show up better at work. Blending his frameworks like the Big A** Calendar, Misogi, Kevin’s Rule, and Winning Habits, Jesse walks teams through how to design a year that prioritizes what actually matters—personally and professionally. Because when people are aligned in their lives, they’re sharper, more focused, and more effective in their roles.
Build Your Life Resume: Life’s Greatest Achievements Don’t Fit on a Piece of Paper
Beyond job titles, what does your life resume look like? Jesse reveals the habits, rules, and mindset that helped him build a life of adventure, success, and meaning—and how you can too.
Testimonials
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