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Speaking to the World

John  Zogby

John Zogby

Senior Partner at John Zogby Strategies, Seasoned & Successful Forecaster


The ancient Greeks never made a move without consulting the Oracle. They depended on her prophetic predictions to tell them who would rise and fall in politics, whether or not they would be prosperous, or even if they should go to war. Her advice changed the outcomes of elections, the lineage of kings and the prosperity of entire countries. Read More >

In fact, Classical Greece is generally considered to be the seminal culture which provided the foundation of our own modern culture. We adopted much of their philosophy, democracy and the dependence on our own modern day oracle – that being America’s most accurate predictor of polls and setter of trends, John Zogby.

One of America's most prized thought leaders, John Zogby delivers incredible insight into the most important trends effecting our companies, our government and our own lives. Senior Partner at John Zogby Strategies since June 2016, he has been heralded as the nation's most accurate trend analyst today. Using advanced methods to generate research drawn from hundreds of thousands of respondents each year, Zogby works straight from the raw data without any partisan filters to present the clean truth on emerging issues – long before others can even gather their findings. From IBM, Microsoft, GE, and St. Jude Children's Research Hospital to Wal-Mart, Cisco, and the US Chamber of Commerce, the nation's most important corporate leaders rely on Zogby for his unbiased research. For nearly two decades, Zogby has also recognized that there are a lot more to trends than meets the eye. There are attitudes, behaviors and shifting paradigms that impact us every day…beyond politics. Rather, he helps us understand all of the factors which govern more than just governments – factors that affect and influence us personally, professionally, and of course, in ways we may not even be aware of.

As the author of the New York Times bestseller, The Way We'll Be: The Zogby Report on the Transformation of the American Dream, John continues to put his finger on the pulse of America, creating a portrait of the trends that drive our society today and will in the future. His new e-book, The First Globals: Understanding, Managing, and Unleashing Our Millennial Generation, provides a detailed analysis of why Americans born between 1979 and 1994 are truly more globally aware, sensitive and desirous to make their workplace and planet a better place, as well as how to understand them and help them play out their destiny. He currently pens a weekly column for Forbes.com, a weekly report card on President Obama's performance for The Washington Times, and a monthly column for Politics magazine.

Also a well-known political and social pundit, his work has been featured in op-ed pages worldwide, valued in corporate boardrooms, and considered "must-read" material at every level of America's political landscape. Zogby has been interviewed by every major US news and cable network and has served as an election analyst for the BBC, CBC, and Al Jazeera, among others. He has delivered more than 2,000 speeches, public lectures, and management briefings, simultaneously educating and entertaining his audiences with professionalism, polish, and prophecy. A teacher at heart with 24 years of experience as a professor of American history and politics, his speeches are always conversational, witty poignant, and informative.

Those who can see their own future, control their own future. What information could possibly be more important to your organization than where it will be tomorrow, next month, or next year? Part orator and part oracle, John Zogby brings the combination of accurate data, trend spotting, storytelling and global perspective to each presentation, allowing audiences to benefit from his unique, perhaps even mystic talents and expertise today…and for the foreseeable future.

How can we most accurately detect trends, talents and expertise? While demographic research was once the best way to hone in on this information, Zobgy’s new Tribal Analytics™ provides a method that looks beyond an individual’s race and ethnicity. Instead, it analyzes their culture in order to extract their values and attributions. This deeper level of research proves to be a better indicator of who people really are, allowing hiring decision makers to find better matches for jobs, human resource managers to forecast success, and most importantly, prevent analysts from oversimplifying our dynamic world. Zogby’s Tribal Analytics™ opens a new door in discovering the next leaders and gamechangers of our globe. Read Less ^

Speaker Videos

The Future of Innovation for the Next Generation

Can the Public be Enlisted Behind National Innovation and Competitiveness?

Trends: The Way It Will Be

The New Reality

The Quest for Authenticity

A Little Polling Humor, Election History, and the 2008 Election

Speech Topics

Demographics & the Current Political Landscape of Today: Prospects for the Democrats & the Republicans

In this presentation, John explores and evaluates the latest demographics of the ever-changing political landscape in America – heading into the future. He addresses and analyzes the latest voter trends and tendencies, as well as the evolving racial census of America’s voting population. John Zogby recognizes that the dynamics of the American voting public is undergoing tectonic changes.

Today’s voters are younger, less white, and more informed. He delves into the prospects for the political parties and independents of the future, and explains that any political party wishing to successfully relate to this new kaleidoscope of constituents, must have a strategy in place to answer new questions and concerns held by a growing and increasingly diverse mosaic of Americans. By the end of this presentation, Zogby will leave audiences with a plan, and the poise, to recognize evolving political dynamics and expectations, as well as the awareness of how to address these demands to succeed, on either side of the aisle.

The New American Consumer: Resourceful & Savvy

The US economy is based on consumer spending. But those days are over - at least for a generation. The drive to reduce spending started long before the Great Recession, which only accelerated the trend begun in the late 1990s. Between 10 million and 12 million financially successful Americans are making a conscious decision to cool the "desire to acquire." Read More >

These tech-savvy consumers prefer "being connected" over material wealth and care about value over glitz. They want the steak, not the sizzle. Since they only have only so much to spend, they want to spend it wisely. In increasing numbers, they want to be part of what is right, not just what is popular - including being on the right side of the environmental and human rights equation. Speaker John Zogby will help you understand how this new consumer trend will impact you in the future and how can you turn this trend to your advantage. Read Less ^

America’s First Globals: Understanding, Managing & Unleashing the Potential of Our Millennial Generation

In the most comprehensive research yet, speaker John Zogby explores America's "First Globals" - Americans born between 1979 and 1993 who are networked worldwide; who monitor global sports, fashion, and music; who, out of any age group, are the least likely to think American culture is superior to any other culture; and who are most reluctant to go to war against people who listen to their music and dress like them. Read More >

They are having a huge impact on the workplace, on NGOs, on home ownership and housing, and on the meaning of community. "America's First Globals are exciting to watch, but I am worried about a growing subset who are just losing hope," Zogby says. "Are we wasting significant human capital? How do we salvage the leaders of our next economy and planet?" he asks. The answers he provides in this keynote are both poignant and insightful. Read Less ^

To See Ourselves as Others See Us: Global Attitudes Toward the US & American Values

The "splendid isolation" Americans enjoyed has now vanished due to communications technologies and savvy citizens who watch the BBC, Al Jazeera, CNN, and even Russia Today. But just as we have become more interested in what lies beyond our borders, the rest of the world is now watching us more closely than ever.

"An Arab diplomat once told me that 'we love America, it's the United States we have a problem with'," speaker John Zogby says. "Everywhere we see this disconnect between citizens all over the world who cherish the universal values that America stands for, while challenging the nation's self-interests." Since 1997, Zogby has polled people across the globe and has acquired a rare look into their hearts and minds. In this session, he shares how the world sees the US, particularly as other major countries such as China, Russia, India, Brazil, and Turkey assert their power.