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John  Zogby

John Zogby

Pollster, Bestselling Author & Founder of John Zogby Strategies


Called the “Prince of Polling,” John Zogby, founder of the world-famous Zogby Poll and the Zogby Companies, is an internationally respected pollster, opinion leader, bestselling author and sought-after speaker. His pioneering new technique, Tribal Analytics SM, goes beyond demographics, identifying tribes and attributes that are more predictive than race, ethnicity or other factors. Tribal Analytics SM generates extraordinary insights for developing messaging, determining political strategies, hiring employees, forming teams, jury selection and a myriad of other applications. Read More >

Zogby currently heads John Zogby  Strategies, a strategic visioning firm. A partnership with  his sons Benjamin and Jeremy the firm specializing in preparing companies and agencies for the coming wave of dynamic changes. He is also the inaugural Director of the Keenan Center for Entrepreneurship at his alma mater, Le Moyne College.

Zogby gained worldwide attention when he called the 1996 presidential election with pinpoint accuracy “All hail Zogby, the maverick predictor,” decreed The Washington Post. He did it again in the following two elections. Zogby’s presidential polling remains among the most accurate through five elections. He has served as an on-air election analyst for NBC News, BBC, CBC, ABC (Australia), and has been featured by the Foreign Press Center in Washington every election night since 1998.

The Zogby Poll has been called  “second best known polling brand in the US today.” John Zogby remains the hottest and most accurate pollster and analyst of America’s political and cultural landscape. In addition to the global reach of the brand, Zogby Polls have been cited frequently in popular culture, including Netflix’s House of Cards, NBC’s West Wing, CW’s Gossip Girls, and numerous novels, game shows, and the 25th Anniversary edition of Trivial Pursuit. Zogby Polls are regularly cited on The Tonight Show and spoofed on The Late Show and NPR’s All Things Considered. Fortune Magazine, The New Yorker and Investor’s Business Daily have all profiled John Zogby. He has appeared on every major U.S. television network, the BBC and scores of U.S. broadcasts. His two appearances on The Daily Show with Jon Stewart are among his favorites.

Called “The Prince of Polling” by political strategist Mary Matalin, Zogby’s interactive methodology is a leader in the industry. He is the author of the best-selling The Way We’ll Be: The Zogby Report on the Transformation of the American Dream and is co-author of First Globals: Understanding, Managing, and Unleashing Our Millennial Generation .

His newest book, We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America. It is an exploration of the American people from the vantage point of their attributes and values, not demographics or geography and the basis for Tribal Analytics™. A 2016 study by a major cultural marketing firm found that Zogby’s application of Tribal Analytics™ was more effective in determining core values and marketing messages than race and ethnicity – thus drawing the conclusion that Tribal Analytics™ is not only more accurate but potentially more cost-effective than more traditional demographic factors.

Zogby writes weekly columns on Forbes.com and contributed a weekly Obama report card to The Washington Examiner’s Washington Secrets, by Paul Bedard. He is also a founding contributor to The Huffington Post. His analytical expertise has also been published on the opinion pages of the New York Times, Wall Street Journal and Financial Times.

Since 1984 John has led successful strategic visioning, communications, marketing, and operations projects for mega corporations, small and medium-sized businesses, local and national governments, non-profits and foundations, trade associations, and educational institutions at all levels. He has polled and consulted for a wide spectrum of business, media, government and political groups including Coca-Cola, Microsoft, CISCO Systems, St. Jude’s Children’s Research Hospital and the US Census Bureau. A well-known political and social pundit, his work has been featured in op-ed pages worldwide, valued in corporate boardrooms and considered “must-read” at every level of America’s political landscape.

A former advisor at the Kennedy School of Government at Harvard University, John also serves as a Commissioner for the Center for Strategic and International Studies (CSIS) Commission on Smart Power and is a senior fellow of the Catholic University Institute for Policy Research and Catholic Studies. As former chairman of Sudan Sunrise, Zogby worked to continue the vision of the late NBA player Manute Bol to bring peace to Sudan through education. He is presently chairman of the capital campaign on behalf of Mohawk Valley Community College (where he taught in the 1970s), and serves on the boards of the Arab American Institute, Upstate Venture Connect (which links young entrepreneurs with venture capital in Upstate New York), and Freedom Guide Dogs.

Zogby has been awarded three honorary doctorates from the State University of New York, the College of St. Rose, and the Graduate School of Union University. In 2008, he was awarded the Chancellor’s Distinguished Fellows Award from the University of California Irvine. He has also received special awards from the American Task Force for Lebanon and the Arab American Association of Greater Houston. Read Less ^

Speaker Videos

The Future of Innovation for the Next Generation

Can the Public be Enlisted Behind National Innovation and Competitiveness

Trends: The Way It Will Be

The New Reality

The Quest for Authenticity

A Little Polling Humor, Election History, and the 2008 Election

Speech Topics

Tribal Analytics™: Meet the 11 Tribes of Modern America

Based on seven years of research and a super sample of 6,400 respondents, Tribal Analytics™ predicts human behavior in a world connected less by geography and demographics and more by shared interests and social media. John Zogby takes you beyond the pigeon holes of demographics to 11 tribes sharing core beliefs, interests and behaviors—a technique that has proven more predictive than traditional indicators like age, income or race. Providing invaluable insights for marketers, human resource professionals, political strategists, lawyers choosing juries and anyone looking to forecast behaviors, this fascinating presentation will give you a deep understanding of what really motivates people—and how you can deploy these insights to your organization’s advantage. 

Demographics & the Current Political Landscape of Today: Prospects for the Democrats & the Republicans

In this presentation, John explores and evaluates the latest demographics of the ever-changing political landscape in America – heading into the future. He addresses and analyzes the latest voter trends and tendencies, as well as the evolving racial census of America’s voting population. John Zogby recognizes that the dynamics of the American voting public is undergoing tectonic changes.

Today’s voters are younger, less white, and more informed. He delves into the prospects for the political parties and independents of the future, and explains that any political party wishing to successfully relate to this new kaleidoscope of constituents, must have a strategy in place to answer new questions and concerns held by a growing and increasingly diverse mosaic of Americans. By the end of this presentation, Zogby will leave audiences with a plan, and the poise, to recognize evolving political dynamics and expectations, as well as the awareness of how to address these demands to succeed, on either side of the aisle.

The New American Consumer: Resourceful & Savvy

The US economy is based on consumer spending. But those days are over - at least for a generation. The drive to reduce spending started long before the Great Recession, which only accelerated the trend begun in the late 1990s. Between 10 million and 12 million financially successful Americans are making a conscious decision to cool the "desire to acquire." Read More >

These tech-savvy consumers prefer "being connected" over material wealth and care about value over glitz. They want the steak, not the sizzle. Since they only have only so much to spend, they want to spend it wisely. In increasing numbers, they want to be part of what is right, not just what is popular - including being on the right side of the environmental and human rights equation. Speaker John Zogby will help you understand how this new consumer trend will impact you in the future and how can you turn this trend to your advantage. Read Less ^

America’s First Globals: Understanding, Managing & Unleashing the Potential of Our Millennial Generation

In the most comprehensive research yet, speaker John Zogby explores America's "First Globals" - Americans born between 1979 and 1993 who are networked worldwide; who monitor global sports, fashion, and music; who, out of any age group, are the least likely to think American culture is superior to any other culture; and who are most reluctant to go to war against people who listen to their music and dress like them. Read More >

They are having a huge impact on the workplace, on NGOs, on home ownership and housing, and on the meaning of community. "America's First Globals are exciting to watch, but I am worried about a growing subset who are just losing hope," Zogby says. "Are we wasting significant human capital? How do we salvage the leaders of our next economy and planet?" he asks. The answers he provides in this keynote are both poignant and insightful. Read Less ^

To See Ourselves as Others See Us: Global Attitudes Toward the US & American Values

The "splendid isolation" Americans enjoyed has now vanished due to communications technologies and savvy citizens who watch the BBC, Al Jazeera, CNN, and even Russia Today. But just as we have become more interested in what lies beyond our borders, the rest of the world is now watching us more closely than ever.

"An Arab diplomat once told me that 'we love America, it's the United States we have a problem with'," speaker John Zogby says. "Everywhere we see this disconnect between citizens all over the world who cherish the universal values that America stands for, while challenging the nation's self-interests." Since 1997, Zogby has polled people across the globe and has acquired a rare look into their hearts and minds. In this session, he shares how the world sees the US, particularly as other major countries such as China, Russia, India, Brazil, and Turkey assert their power.